Development of Southern Network Website

After more than four years of rapid development, China Southern Network has been built into a large-scale comprehensive news portal which is "the first in South China, first-class in China and world-famous". China Southern Airlines can provide news and information services in both Chinese and English. IT has opened 30 news information channels including news, international, China, Hong Kong, Macao and Taiwan, society and Guangdong province, and 3 information channels including theory, sports, entertainment, rule of law, finance, education, science and technology, IT, real estate, talents, automobiles, tourism and women. It has also opened up a number of sub-networks in English, community, animation, history and other markets, as well as mobile phone short messages, business secret rooms, online shopping malls, southern bookstores, classified information, online Guangdong and so on. The Pan-Pearl River Delta Regional Cooperation Information Network, Guangdong Provincial People's Government E-government Portal, Guangdong Gong Xuan Network, Guangdong Tongxin Network, Guangdong Overseas Chinese Network, Guangdong Art Network, Guangdong Writers Association Network, Guangdong Photo Network, Guangdong Exhibition Network and Guangdong News Update were also built, with 50 million hits and 6.5 million page views per day. The daily visits of Internet hosts exceeded 1 10,000, including overseas visits. According to the monthly ranking of the authoritative media Network Media sponsored by the State Council Information Office since 2005, the traffic index of Southern Network ranks among the top three provincial key news websites in China.

Network news propaganda is a young cause, and the employees are generally young and active. After more than four years of theoretical education and practical training, Southern Network has trained a group of Party's online news communication teams with high ideological level, strong professional ability and rich theoretical and practical experience. We have also trained a group of high-quality professionals engaged in network technology. Southern Network has strong software development and programming capabilities and rich experience in engineering construction. While ensuring the broadcast safety, it also provides the market with network technical services such as website construction, virtual hosting, hosting, software development, remote communication, online magazines, online advertisements, animation production, mobile value-added, e-mail, live audio and video, ISP services, e-commerce and so on, and supports a number of major conference live broadcasts, multimedia interaction, online communication among netizens, guest interviews and online services. In the reports of major events such as "Guangdong International Consultation on Economic Development" and "Pan-Pearl River Delta Regional Cooperation and Development Forum" over the years, news editors and technicians cooperated tacitly, dared to innovate, and made full use of new means of cross-media and cross-regional communication with multimedia functions such as animation, audio, video and graphics, which caused a sensation at home and abroad.

Southern Network adheres to the principles of "establishing news network" and "marketing network". On the premise of ensuring the correct orientation and excellent completion of the propaganda and public opinion guidance task of the Party and the government, we should make full use of the advanced technology platform, give full play to the potential of high-quality professional teams, implement the operating mechanism of "decentralized management, centralized management, professional division of labor, classified guidance, and tapping the potential to grab the market", try to contract some basic and conditional information channels, and at the same time implement a new salary system of floating "operating bonus" on the basis of existing income distribution, so as to vigorously develop culture while prospering cultural undertakings.

In order to improve the ability of emergency reporting in our province, the webcast car independently developed by Southern Network Investment was officially put into use on October 24th, 2009. It can be on standby all day, attack at the first time and release news continuously. As a key news website in our province, Southern News Network has a highly mobile all-media network live broadcast capability from now on.

Southern Network has become the quickest way for netizens at home and abroad to know and understand Guangdong. For Guangdong to expand its development and implement the export-oriented strategy, promote the construction of three civilizations and social informatization, comprehensively publicize the latest economic and social development in our province, and make important contributions to taking the lead in basically realizing socialist modernization and building a good harmonious public opinion environment in an all-round way.