Zhejiang IT Market Manufacturing Customer Analysis Report
There are 690,000 small and medium-sized enterprises in Zhejiang. From Hangzhou, Ningbo to Yiwu, Wenzhou, and even the whole of Zhejiang Province, informatization is advancing rapidly at low cost.
Compared with the Pearl River Delta, even Shanghai and Suzhou in the Yangtze River Delta, Zhejiang's informatization is obviously branded as a strong local economy. The dominant private economy, numerous small and medium-sized enterprises and deep-rooted market-oriented concepts have prompted Zhejiang enterprises to choose a unique and simple information road.
The spontaneous process of marketization.
Zhao Hui said that they didn't have a comprehensive plan in advance, but more just "see what happens".
From Hangzhou, where the information industry has become a large scale, to Wenzhou, which has just started, it is difficult for reporters to hear the words "overall solution" or even "ERP, CRM" in the interview that lasted for more than half a month. The bosses and technicians of some enterprises are more willing to talk about what specific problems they have solved with information technology and what benefits they have brought to enterprises.
In Zhejiang, 98% of enterprises are private enterprises, and the private economy has an absolute advantage. For many private entrepreneurs, informatization is only a means to improve the operational efficiency of enterprises. "It is necessary to solve practical problems and bring practical benefits."
"Implementing a complete set of information solutions is as unacceptable as letting primary school students directly study for doctoral degrees." In the eyes of Zhejiang private entrepreneurs, enough is the best.
Zhejiang Huarui is an enterprise engaged in chemical fiber trade. Due to business needs, as early as 1997, Huarui began to carry out information construction. From ERP, OA, invoicing and packaging line data acquisition systems close to the textile industry, to the company's logistics distribution system and bank control system, Huarui is constantly looking for suitable information solutions. However, in the end, Huarui focused on a website called China Chemical Fiber Information Network, because here you can find the chemical fiber information that the company needs most.
Lu, manager of Huarui Chemical Fiber Information Company, believes that the chemical fiber market is an irrational "devil market". It is difficult to balance supply and demand, and it is impossible to grasp the market trend through past experience. Huarui, who is engaged in chemical fiber trade, also suffered greatly. After the website was opened, Huarui used the Internet to know the latest market information and used the database to grasp the market qualitatively as much as possible. At present, it has become "Huarui's e-commerce nervous system".
Subsequently, more and more chemical fiber enterprises began to learn information from the website and trade through the chemical fiber network. A year ago, Chemical Fiber Information Network became famous in the industry because it facilitated a chemical fiber transaction of more than 70 million yuan.
Now, Huarui is not only a traditional enterprise engaged in chemical fiber trade. Through informatization, Huarui has set foot in e-commerce, logistics and other fields, and plans to build China Textile Building and build a virtual logistics scheduling system based on the Internet. At present, this plan has been supported by China Textile Association.
At first, Lu did not expect that informatization would change the whole enterprise. He just solved the most urgent problem of the enterprise with informatization. "There is no overall planning in advance, and more is just' seeing the move and dismantling the move'."
Similar enterprises include Hangzhou Southeast Power Grid, Ningbo Youngor, Haitian Group, Zhejiang Chaoda Valve Company, Wenzhou Zheng Tai, Aokang and so on. Most influential enterprises in Zhejiang have chosen "seeing the move and dismantling the move" in the process of informatization construction. This way of informatization, which is different from other places, has miraculously broken a path in Zhejiang, where there are many small and medium-sized enterprises.
Three Breakthroughs of Private Enterprises
From e-commerce to supply chain management, Zhejiang enterprises use information technology to solve the problems caused by "two heads are outside". In addition, the technological innovation of enterprises also urgently needs the support of information technology.
Zhejiang's unique economic background affects not only the way of informatization, but also the whole road of informatization development.
Different from the bleak operation of e-commerce companies all over the country, companies engaged in e-commerce in Zhejiang have a good space for survival and development. Coupled with the brand promotion and information services brought by China Chemical Fiber Network to Huarui Group, the income from e-commerce and information in 200 1 year has reached more than 1 1 ten thousand yuan.
Like China Chemical Fiber Network, China Chemical Network is also well received by Zhejiang enterprises. From 1997' s 30,000 yuan to today's annual profit of tens of millions of yuan, from three people when starting a business to more than 200 people today, China Chemical Network has achieved rapid development with the help of Zhejiang's most developed industry-chemical industry. There is nothing special about analyzing the operation mode of Chemical Network: building websites for many chemical enterprises, linking the websites with the overall platform of Chemical Network, providing enterprises with opportunities to obtain profits and transactions, while Chemical Network makes profits by charging membership fees and advertising fees. "Now the chemical network has gradually become a scale, and it is an online chemical distribution center. Most enterprises in Zhejiang and Jiangsu are using it, and even customers often call from abroad to ask why the website can't be opened. "
Sun Deliang, the general manager of the company, attributed the company's success to being close to the industry market when introducing the chemical network. The success of China Chemical Fiber Network is just close to the traditional industry.
For Zhejiang enterprises, e-commerce is an indispensable link in the process of informatization.
Scanning pillar enterprises all over Zhejiang, from clothing, leather shoes, lighters and low-voltage appliances to power grids, valves, elevators and auto parts, most private enterprises in Zhejiang are engaged in manufacturing, and the whole manufacturing industry accounts for 46.3% of the province's GDP. Therefore, the informatization of Zhejiang enterprises is largely the informatization of manufacturing industry. The most obvious feature of Zhejiang's manufacturing industry is "two ends are outside", that is, the raw materials for manufacturing products mainly come from outside the province, and the main sales markets for finished products are also outside the province, which determines that the informationization of Zhejiang enterprises must rely on the support of e-commerce.
In addition, the "two-headed" manufacturing enterprises are bound to lengthen the supply chain from raw material procurement to finished product sales, and the support of information technology for supply chain management has become one of the urgent problems faced by enterprise informatization.
The problem of supply chain management is the most prominent in the clothing industry. Take Youngor as an example, it should be said that there is no bigger problem than inventory. The annual sales of 200/kloc-0 is 6.5 billion yuan, but only the accumulated backlog of shirts is 1 100 million yuan. Because the market does not match the production, the products in stock can only be sold at a discount, and Youngor's annual loss is as high as 65.438 billion to 200 million yuan. In addition, the clothing market is gradually saturated, the original production capacity has been surplus, and production and marketing need to be oriented by high technology.
Youngor executives have clearly realized the role of informatization in enterprises. In March this year, Youngor invested 1 100 million yuan to set up a joint venture company with the Chinese Academy of Sciences to adjust the management of the whole group by informationization. Han Yongsheng, an academician of Chinese Academy of Sciences who has been engaged in industrial management and design engineering research, began to look for Youngor's problems.
Youngor's problem is the same as that of most garment enterprises, but its biggest disadvantage is that it focuses on the traditional ordering method centered on production. This leads to the phenomenon that the supply chain is too long to respond to the market demand in time, resulting in a large backlog of old products, but the best-selling products can't catch up with the list.
After accepting Youngor's information task, Han Yongsheng started with the related links of supply chain, and reorganized the links of sales, finance, supply, storage and transportation, manufacturers, branches and specialty stores, trying to build a new market-centered ordering method. After just a few months of transformation, Youngor's supply chain time has been shortened from half a year to three months, and more than 2,800 stores all over the country have also been made into transparent "wine glasses". Han Yongsheng said, "We can clearly grasp what the store wants to drink and how much it can drink."
Because the original supply chain management has brought huge losses, it has promoted the informationization of the clothing industry to the forefront of Zhejiang. Ningbo's Shanshan suits cost more than 20 million yuan, sending data of more than 300 points across the country back to the headquarters every day, while Ninghai's children's clothes are brought back to life with the help of information technology when they are dragged down by inventory. In leather shoes, elevators and many other manufacturing industries, because of the huge procurement network and sales network, it is also the key to straighten out the relationship between all links in the supply chain.
From e-commerce to supply chain management, Zhejiang enterprises use information technology to solve the problems caused by "two heads are outside". But now, the technological innovation of enterprises also urgently needs the support of information technology.
In 1980s and 1990s, Zhejiang's manufacturing industry developed rapidly mainly by following the strategy. However, after entering the new century, the development of manufacturing industry must rely on the strategy of technological innovation to develop new products and technologies. Many Zhejiang enterprises have realized that technological innovation ability is the most important ability for enterprises to survive and develop, and consciously use information technology to support and improve technological innovation in the process of informatization construction.
Wenzhou Zheng Tai Group is the largest manufacturer of low-voltage electrical appliances in China. At present, the focus of information construction is the collaborative design and manufacturing system supporting the whole life cycle of electrical products. Collaborative product design and manufacturing can greatly improve product design efficiency, shorten product design cycle, speed up product upgrading, promote product standardization and modularization, and strengthen the ability to respond to market changes and customer needs in time. Through the construction of this system, Zheng Tai hopes to achieve the goal of supporting the design and manufacturing of multi-enterprise structure, product life cycle management, CAD design collaboration and process management.
According to Dong Jinxiang, a professor at Zhejiang University and the leader of Zhejiang manufacturing informatization expert group, the agile production management and network collaborative design/manufacturing system of hardware manufacturing currently being carried out by Zhejiang Tieniu Company and Boda Electric Group is also very typical in Zhejiang. Technological innovation support is becoming the third breakthrough of Zhejiang enterprise informatization besides e-commerce and supply chain management.
New requirements of wolf pack economic reform
Wenzhou is using "credit Wenzhou" to deal with this impact, and Zhejiang Province is also building credit Zhejiang.
"A wolf can only wait for the bones left by the tiger, and a group of wolves can compete with the tiger for food." Many SMEs in Zhejiang clearly understand this truth. Shaoxing's textile industry, Liushi's low-voltage electrical appliances, Yongkang's hardware, Wenzhou's special valves, Ningbo's clothing and injection molding machines, Yuyao's molds, etc. All this is divided by region, which perfectly explains the "wolf economy" in Zhejiang: many small and medium-sized enterprises in the region unite to compete with large enterprises.
However, this wolf economy, which is linked by regional "consanguinity", is facing some major changes. Only in Wenzhou, the top ten professional markets in the early years, such as Hongqiao comprehensive farmers' market in Yueqing County, Qiaotou button market in Yongjia County and Yishan recycled textile market in Cangnan County, have mostly become history, replaced by professional markets such as clothing, footwear, low-voltage electrical appliances and lighters.
The adjustment of the market has also spawned some large enterprises, and some leading enterprises in regional economy have grown from small and medium-sized enterprises to large enterprises, such as Zheng Tai and Delixi in Yueqing low-voltage electrical appliance market and Wanxiang Group in Hangzhou Xiaoshan auto parts market. Take Zheng Tai Group as an example. At the end of 201,the total assets of the company reached 65,438.07 billion yuan, the total industrial output value was 6 1.77 billion yuan, and the sales income was 6.055 billion yuan. It is the largest production and sales enterprise in the low-voltage electrical appliance industry in China. The products produced by the company include 100 series, more than 5,000 varieties and more than 20,000 specifications, and the sales network is all over the country.
Small and medium-sized enterprises began to grow gradually, and the previous decision-making and management methods of "slapping their heads" could not meet the needs of development. In order to adapt to the changes, Zheng Tai has built nine system frameworks, including leadership decision-making system, sales management system, financial management system, engineering technology system, production management system, distribution management system and e-commerce system.
Whether enterprises realize the importance of informatization or not, informatization construction is imperative in Zhejiang.
Zhejiang is a big market province with more than 4,600 specialized markets and a transaction volume of 360.6 billion yuan, ranking first in the country for nine consecutive years. However, these markets are still in the primary market model. At present, only a few professional markets, such as Yiwu and Shaoxing, have begun to use information technology to promote their transformation into modern market organizations. Professor Dong Jinxiang believes: "To realize the transformation of Zhejiang from a big market province to a big e-commerce province, we must further develop the professional market."
At the same time of internal changes, Zhejiang, which is adjacent to Shanghai, has already felt the breath of internationalization. In interviews in Zhejiang, "WTO" and "internationalization" are frequently mentioned by many interviewees. According to experts' estimation, Zhejiang is the biggest beneficiary province of China after its entry into WTO, accounting for more than 10% of the total national benefit. At the same time, his influence on Zhejiang's manufacturing industry is bound to be enormous.
If the internal changes can be solved step by step according to the previous "old methods", then the private enterprise bosses in Zhejiang have begun to worry about external shocks.
This concern is particularly evident in Wenzhou. Among Wenzhou's population of nearly 7 million, more than 6.5438+0.6 million people are doing business all over the country, and more than 400,000 people are doing business abroad. They directly feel the changes brought about by internationalization. Different from the products sold separately in the past, Wenzhou enterprises now begin to cooperate with international enterprises in technology, equity and capital.
Wenzhou is using "credit Wenzhou" to deal with this impact, and Zhejiang Province is also building credit Zhejiang. Li Qiang, director of Zhejiang Administration for Industry and Commerce, said: "To maintain the development trend of Zhejiang, it is not enough to make a fuss about product quality and brand, but also to work hard on corporate credit."
Some economic experts believe that the traditional manufacturing mode, which is relatively concentrated in organizational structure and manufacturing resources, dominated by regional economic environment and characterized by product orientation, has not adapted to the changing situation facing Zhejiang economy, and it is necessary to establish a networked manufacturing mode driven by market demand and with a rapid response mechanism. Dong Jinxiang also said: "This will be the most urgent task facing the manufacturing industry at present and even in the next few years, and it is the key to whether the manufacturing enterprises can get rid of the predicament, win the market and grasp the initiative in competition."
Information "Mecca"?
In terms of informatization, can Zhejiang become an example for other provinces and cities to learn?
The emphasis on informatization has brought obvious effects to Zhejiang. Informatization has not only transformed and upgraded traditional industries, but also promoted the industrialization of high-tech and related software products in Zhejiang Province, which has spawned more high-tech enterprises including software industry and consulting service industry and formed new industrial clusters.
In Hangzhou, at present, more than 1500 enterprises have established their own websites. Information technology has been applied in the production, management, operation and circulation of enterprises, and technologies such as CAD, CAM, CIMS and PDM have become increasingly popular in enterprises. In the information industry itself, informatization has also spawned software companies and system integration enterprises such as Hang Seng Electronics, Xinyada, Xinzhongda, Zhejiang University Kuaiwei and Zhejiang University Rand, and a number of key software parks such as High-tech Software Park, Oriental Software Park, Digital Source Technology Software Park and Zhejiang University Network New Software Park have also developed rapidly.
While upgrading traditional industries with informatization, Wenzhou also started to build "Wenzhou Digital City" on 200 1. 200 1, digital city is responsible for the implementation of government, enterprises and families' internet access projects and the construction of network infrastructure. At the same time, it has also begun to build high-tech incubation bases and IT product production bases to attract domestic and foreign enterprises to settle in and cultivate local IT enterprises.
The changes in Zhejiang have begun to attract the attention of the outside world. At the beginning of September, Qu and his party, the executive deputy director of the State Council Press Office, went to Zhejiang Province to investigate news work. After listening to Lu's report, Deputy Director Qu expressed his appreciation for Zhejiang Huarui Company's close integration of information flow and logistics, promoting the informationization of traditional textile industry and developing e-commerce.
After entering 2002, informatization was raised to an unprecedented height by the government. The successful case of informatization has become an example for other places to learn. Shanghai, Guangzhou and other places are in the forefront of the country because of e-government, and they receive several batches of government departments from brother provinces and cities every month.
A similar situation was experienced in Zhejiang as early as the 1980s. Wenzhou people still remember that the dusty mountain road leading to Wenzhou has been in disrepair for a long time. Wenzhou, which became rich first, became a typical example of learning in various places at that time. From the central leadership to economic system reform consultants, economists, and delegations from all countries flocked to "learn from the classics." At that time, Longgang, a new "farmer's city", received tens of thousands of people every day, and all restaurants and canteens could not meet the demand of 24-hour dining. However, in 1986, known as "Wenzhou Year", only 93 officials at or above the deputy provincial level visited Wenzhou. At that time, some people called Wenzhou "Mecca" of China reformers.
Now, those dusty mountain roads have become expressway. However, in terms of manufacturing informatization, can Zhejiang become an example for other provinces and cities to learn?
The informationization of manufacturing industry in China is slow, mainly due to high cost and high risk. Due to the relative shortage of technology, talents and funds, it is difficult for small and medium-sized manufacturing enterprises to implement information engineering. Zhejiang province, on the other hand, through mechanism innovation, organization innovation and technology innovation, starts with the most urgent problems that enterprises need to solve with information technology at present, promotes the low cost and low risk of manufacturing informatization, and sets an example for the national manufacturing industry.
In addition, Zhejiang's regional manufacturing informatization has great relevance and similarity to the utilization of enterprises in the region, making informatization simple and relatively easy to succeed. There are many similar regional economies in China, which are not as obvious as those in Zhejiang, but through the demonstration of Zhejiang, there may be hope to promote the informatization of similar regions.
Different from the success of informatization in various places, Zhejiang Province relies more on the market to promote it. Compared with other provinces and cities, Zhejiang has its own unique advantages. Under the concept of "small government, big market", Zhejiang has been able to use relatively mature market mechanism to promote the informationization of manufacturing industry in the region quickly and at low cost.
There is no doubt that Zhejiang's informatization is successful. Although the "Wenzhou phenomenon" of that year can't be repeated, we can know how to promote manufacturing informatization on a large scale by going deep into Zhejiang.