Zhuji Towel Factory, the predecessor of Jieliya Group, registered Jieliya's trademark on 1996, started brand building, and implemented the nine-word business policy of emphasizing quality, stressing honesty and creating brands. Then it acquired nine state-owned enterprises in Xianning, Jiayu and Hanchuan, Hubei, and formed two production and R&D bases in Zhejiang and Hubei through restructuring.
Since May 2006, Xu, as a brand image spokesperson, was named "CCTV Hero of the Year" for two consecutive years in 2006 and 2007, and jointly created "Fashion China" with CCTV.
Signed contracts with Zhejiang Satellite TV "Defending Marriage" and Hubei Satellite TV "Blind Date" to become the exclusive sponsors and exclusive title dealers of these two programs? The interactive sponsor of "The Voice of China" and the sponsor of "The Weekly Libo Show" exclusively named Tianjin Satellite TV "The Battle of Love" and "China Beauty" and became the advertising sponsor of Oriental TV's "China's Got Talent Show".
In the development practice, Jieliya has always adhered to the brand strategy, persisted in seeking truth from facts, pioneered and innovated, ensured quality, based on management and supported by brand, and successively passed the ISO900 1 quality management system certification, ISO 1400 1 environmental management system certification and OTS- 100.
It is the first towel manufacturer in China that has passed the environmental label product certification in China and developed a domestic high-speed wide rapier loom by adopting the cold pad-batch bleaching process with environmental protection and energy saving.
Jieliya
Jieliya Group was established in 2003. Its predecessor was Zhuji Towel Factory, which was established in 1986. After years of construction and development, the Group has three production and R&D bases in Zhejiang, Hubei and Xinjiang. Is a large-scale comprehensive group company integrating spinning, weaving, dyeing and finishing, marketing, logistics and other industries, and has now become a leading enterprise in China towel industry.
Vice President of China Household Textile Industry Association, Jieliya Group takes towels and other home textile products as its core industries, knitwear and real estate as its wings, and ranks among the top 500 private enterprises in China. Its products are sold to more than 80,000 supermarket outlets and more than 40 major e-commerce platforms in 3/kloc-0 provinces and cities nationwide, and the market share of towel products ranks first in the country for many years.