Network marketing basic operation test questions
I. Right and wrong issues
1. Online marketing websites often sign agreements with each other to join each other's banner advertisements for free.
2. Internet information intermediaries use information acquisition tools to provide information to online consumers.
3. Network commercial information refers to commercial information transmitted through computer networks, including words, data, tables, graphics, images, sounds and symbol systems whose contents can be perceived by people or computers.
4. In the search text box of the search engine, the more detailed the input, the smaller the search scope.
5. The collection of online business information mainly depends on market field investigation, information inquiry and feasibility study.
6. Network information cannot be published through professional discussion groups.
7. The characteristics of network information are easy to screen and high accuracy.
8. Horizontal portal refers to the website that provides super network information retrieval function.
9. Boolean operator AND means to enter two keywords. Or? The relationship.
10, the object of online market research does not include the competitors of enterprises.
1 1. The main point of publishing online business information is the information of enterprises and their products.
12, the biggest feature of online advertising is interactivity.
13. Banner ads are image files with hyperlinks established in GIF, JPG and other formats, which are generally located at the top of web pages and are mostly used to express advertising content.
14, online promotion refers to enterprises selling products online.
15. Online promotion refers to all kinds of activities that use modern network technology to transmit goods and service information to the virtual market in order to stimulate demand and arouse consumers' desire and behavior to buy.
16, online promotion activities are mainly promoted through online advertisements and online websites.
17. The decentralized domain name strategy is that enterprises register multiple domain names for the same product.
18. In the network marketing environment, higher access rate means higher purchase rate.
19, the object of online promotion is facing the majority of netizens.
20. The way to achieve high visit rate of websites is to advertise on TV.
Second, multiple choice questions
1. The fundamental difference between online business information and general business information is _ _ _ _ _ _.
A, their contents are different; b, their functions are different; c, their transmission routes are different; d, their sources are different.
2. From the perspective of the total price level of online business information itself, it can be roughly divided into four grades. Which of the following options does not belong to these four grades _ _ _ _ _ _. A, free business information b, low fee business information c, standard fee business information d, high fee information.
3. Which of the following is not the basic requirement for collecting online business information _ _ _ _ _ _. A, timely b, accurate c, comprehensive d, economy
4. Which of the following is not the operator _ _ _ _ _ _ used in search engines? A, b, or c, not d, not either.
5. Common search engines do not include _ _ _ _ _ _ _. A、 www.google.com·B、 www.yahoo.com· www.sohoo.com·D、 www.hotbo.com
6. The analysis and research of competitors' homepages will not examine _ _ _ _ _ _ _. A, overall impression and publicity B, design level and links C, financial status D, operation status
7. The common technology for websites to save visitors' access information on the hard disk of visitors' computers is _ _ _ _ _ _ _.
A, data signature b, Cookies C, history folder d, certificate
8. When conducting market research online, the more questions in the questionnaire, the better.
A, detailed B, refined C, difficult D, relaxed
9, in the online market survey, avoid asking _ _ _ _ _ _ _ _. A, universality B, pertinence
C, answers that take a long time to complete D, award-winning questions and answers
10. The CPM price of the website banner advertisement is 240 yuan RMB. If an advertiser paid an advertising fee of120,000 yuan in 2000, how many people actually saw the advertisement? _ _ _ _ _ _. A, B, C, 20, 200
1 1. An advertiser in 2000 actually watched the advertisements of 500,000 people on the website and paid an advertising fee of120,000 yuan. What is the CPM quotation for this website? _ _ _ _ _ _ _.a、240 B、600 C、60 D、2400
12. The characteristics of banner advertisements do not include _ _ _ _ _ _ _. A, economic statistics b, popularity and attention.
C, universality and interactivity D, timeliness and initiative
13. The flag advertising exchange service website is most likely to provide _ _ _ _ _ _ _. A, search engine registration b, statistics of the number of times advertisements are viewed c, advertisement design d, and advertisement production.
14. Online consumers determine that the credibility of online advertisements is not _ _ _ _ _ _ _.
A, look at the distribution channel B, look at the advertising language C, look at the homepage update frequency D, and look at the media reports.
15. The main function of online promotion is not _ _ _ _ _ _ _. A, inform and persuade function B, corporate image building
C. Feedback function D. Create demand and stabilize sales.
16, with the continuous popularization of e-commerce, the websites of production enterprises have gradually developed from public relations propaganda to _ _ _ _ _ _.
A, advertising type B, marketing type C, solution type D, knowledge interest type
17. Online site promotion must understand competitors, mainly through _ _ _ _ _ _ _ and other methods.
A. investigate competitors through market research companies; B. find online competitors through netizens.
C, analysis and research of competitors' homepages D, regular follow-up survey of competitors.
18. When e-mail is used to promote sales, sending spam to customers is likely to arouse customers' resentment. Spam refers to _ _ _ _ _ _ _.
A. E-mail containing false advertising elements
C, advertisements with pornographic elements D, too frequent advertising emails
19, please order the following online promotion implementation steps _ _ _ _ _ _ _. (1) Design the content of online promotion; (2) Determine the object of online promotion; (3) Measure the effect of online promotion; (4) Decide the combination mode of online promotion; (5) Formulate the budget scheme of online promotion.
One, two? (4)? ( 1)? (5)? (3) B 、( 2 )? ( 1)? (5)? (4)? (3)
C, ②? ( 1)? (4)? (5)? (3) D 、( 2 )? (5)? ( 1)? (4)? (3)
20. Under the current conditions, the most effective way to achieve high website access rate is _ _ _ _ _ _ _.
A, use the latest development technology B, put as many high-definition pictures as possible.
C, hosting the host to a famous service provider D, and registering the website to a famous search engine.
Third, multiple choice questions
1. The main feature of online business information is _ _ _ _ _ _ _.
A, strong timeliness; b, low accuracy; c, convenient storage; d, difficult processing and screening.
2. The basic requirements for collecting business information include _ _ _ _ _ _ _. A, timely b, accurate c, comprehensive d, economy
3. There are two main types of online business information processing _ _ _ _ _ _.
A, quantitative analysis B, theoretical analysis C, case analysis D, qualitative analysis
4. It is not accurate to say how difficult it will be to retrieve online business information on the Internet.
A, Internet information resources are numerous and scattered, with uneven quality. B. Internet information lacks professional standards.
C, lack of effective management of Internet resources D, various retrieval software retrieval methods are different.
5. Online business information is mainly stored by downloading information from the Internet. Several commonly used download methods are _ _ _ _ _ _.
A, download the full text b, download the picture c, browse offline and download d, and save the picture as an HTML document.
6. In the research of network marketing, basically, we will not consider which two ways to use the database.
A, use the existing database b on the network, and use the databases of various libraries.
C. Establish your own database D. Use the databases of other enterprises for compensation.
7. The strategy of market research on the company website includes _ _ _ _ _ _.
A, monitoring online services B, testing the marketing effect of different factor combinations C, requesting feedback D, and sending electronic questionnaires to customers.
8, the characteristics of online advertising include _ _ _ _ _.
A, enterprises can classify customers and send different advertising information respectively. B, enterprises can advertise online without spending money.
C, the customer actively browses the advertising content D, the customer can make a consultation or service request to the enterprise online.
9. New online marketing advertisements are constantly emerging, but they do not include _ _ _ _ _ _ _ _. A jumps out of the window, B barricades, C space advertisements, D flag advertisements.
10, the basic element of banner advertising creativity is _ _ _ _ _ _ _ _.
A, concise B, eye-catching C, easy to understand D, graphic design and color, dynamic coordination
1 1. There are two main channels to evaluate the effect of online promotion. Use network technology to make statistics and research on visitors' information; B, ask the market research company for help; C, conduct a comprehensive investigation on the actual effect; Understand the market share of our products and services.
12. Besides the notification function, online promotion has _ _ _ _ _.
A, persuasion function B, feedback function C, creating demand D, stabilizing demand
13. The basic methods for detecting and evaluating online marketing advertisements do not include _ _ _ _ _.
A, choose website b, determine price c, image design d, website monitoring.
14. Which of the following reasons should be considered when adopting the decentralized domain name strategy _ _ _ _ _.
A, product diversification b, unique brand c, strong enterprise strength d, enterprises enter the network market for initial construction.
15, which of the following statements is not accurate: The main way to improve the access rate of network sites is _ _ _ _ _ _ _ _.
A, organize online promotion activities to arouse customers' awareness of participation; B, effective use of free and discount means; C, learn to use the banner advertising exchange service network; D, strengthen management and improve work efficiency.
16, the online promotion object refers to _ _ _ _ _ _ _ _. A, users of products or services B, decision makers of product or service purchase behavior
C, the influencer of product or service purchase D, the provider of product or service
17. In the customization function of search engines, the items that can be set are _ _ _ _ _ _ _ _. A. how many results are displayed per page in search range b
C. display the number of visitors who log in to d and the display mode of query results.
18, the core management ideas of customer relationship management mainly include the following aspects _ _ _ _ _.
A. Customers are one of the most important resources for enterprise development. B, comprehensive management of various relationships between enterprises and customers.
C, further extend enterprise supply chain management D, organize customers to communicate in discussion groups.
I. Right and wrong issues
1、? 2、? 3、? 4、? 5、? 6、╳ 7、╳ 8、?
9、╳ 10、╳ 1 1、? 12、╳ 13、? 14、╳ 15、? 16、╳
17、╳ 18、? 19、? 20、╳
Second, multiple choice questions
1、C 2、D 3、C 4、D 5、C 6、C 7、B 8、B 9、C 10
1 1、A 12、C 13、B 14、B 15、C 16、B 17、C 18、B 19、C 20、D
Third, multiple choice questions
1、ACD 2、ABD 3、AD 4、ACD 5、ABCD 6、BD 7、BCD 8、ACD
9、AD 10、ABCD 1 1、AC 12、ABCD 13、AD 14、ABC 15、D 16、ABC
17、ABD 18、ABC
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