1On May 8th, 949, the people's government redeemed the private brewing workshop "Xiaotongju" and other wineries, and established the "State-owned Suixi People's Winery" (predecessor of Anhui Kouzi Liquor Co., Ltd.). 195 1 year, the state-owned Suixi People's Winery was expanded on the basis of ancient wineries such as Xiangxingtai, Xieyuan Palace, Xieshun and Xiechang on the east bank of Laohesui River, namely, Dongguan Branch of Anhui Kouzi Liquor Co., Ltd.197, Anhui Kouzi Group Company was formed by the merger of Huaibei Kouzi Winery and Suixi Kouzi Winery. The company has a technical innovation team including the first China winemaker, a group of national and provincial wine tasting and blending experts, and a modern provincial technical center.
The company has won many national and provincial awards. In 2003, it passed the ISO900 1 and ISO 1400 1 quality and environmental compatibility management system certification, and Kouzijiao wine passed the national product quality certification for five consecutive years. In 2005, it passed the HACCP management system certification, and the "Kouzi" trademark was evaluated as a well-known trademark in China by the State Administration for Industry and Commerce, and won the title of "Top Ten Enterprises with Economic Benefits of China Liquor". In 2006, it was recognized as the first time-honored brand in China by the Ministry of Commerce, and Zhang Guoqiang, the deputy general manager, was named the first China master brewer. In 2009, it was approved by the National Standardization Administration Committee as the secretariat organizer of China Liquor Standardization Technical Committee and Fen-flavor Liquor Sub-technical Committee, and Chairman Xu Jin was appointed as the chairman of the National Liquor Standardization Technical Committee and Fen-flavor Liquor Sub-technical Committee.
The company owns a series of brand products, such as Kouzijiao, Kouzifang and Laokouzijiao, which have high product popularity and certain market share in Anhui, Jiangsu, Henan, Hebei, Shandong, Liaoning and Beijing. In recent years, it has also shown a rapid market expansion in the northeast and northwest regions, and the proportion of high-end products such as Kouzijiao in sales revenue has increased year by year. The leading product "Kouzijiao Liquor" has been highly recognized by all walks of life for its unique style and excellent quality. In 2002, it won the title of Golden Cup Award for Typical Style of China Liquor, and was approved by the state to implement the protection of regional products of origin; In 2005, it was jointly evaluated by the Ministry of Commerce as the first batch of best-selling liquor brands in the "Three Green Projects" in China. In 2006, it was rated as one of the top ten influential brands in China liquor industry, and passed the appraisal of pure grain solid-state fermented liquor.
In terms of operation and management, the company adheres to the enterprise spirit of "rationality, standardization, dedication and innovation", operates in accordance with international practices and standardized enterprise models, builds a corporate governance structure of "clear property rights, clear responsibilities, separation of government and enterprise, and scientific management", implements brand-name strategy, increases the pace of technological transformation, promotes enterprise information construction, and constantly explores various effective measures to strengthen enterprise management. In terms of market development, we advocate the concept of "keeping promises and being successful", integrate the marketing management system and innovate the liquor marketing model. Continuous marketing, management and technological innovation have enhanced the brand value and core competitiveness of the company's products, met the needs of consumers, further expanded and strengthened the "Kouzi" brand, and continuously improved its market share. In recent years, the company's sales revenue, profits and other important economic indicators have maintained healthy growth year by year, and its ranking among key enterprises in the national liquor industry has been rising, creating good economic and social benefits.