20 16-20 18 statistics on the size of the regular medical beauty market in China.
Data source: compiled by Prospective Industry Research Institute.
Statistics on the penetration rate of medical beauty in major countries around the world
Data source: compiled by Prospective Industry Research Institute.
Generally speaking, the more developed the regional economy, the more refined the concept of life and the more attention paid to beauty. Therefore, the most developed areas of medical beauty are mostly in the southeast coastal areas. However, Sichuan obviously has greater ambitions in this industry. In the past two years, Chengdu, the provincial capital, has devoted itself to building a "capital of medical beauty". Last year, Chengdu Medical Beauty Industry Development Plan (20 18-2030) (hereinafter referred to as the Plan) and Chengdu Medical Beauty Industry Development Support Policy were successively issued. According to the plan, by 2025, the operating income of Chengdu medical and beauty industry will reach 654.38+000 billion yuan, and it will reach 200 billion yuan in 2030.
There is no doubt that medical beauty will continue to grow rapidly in China. However, in this value-based economy industry chain, the profit margins of upstream, downstream and enterprises are different.
Four factors promote the development of medical beauty industry and lower the consumption threshold.
Looking forward to it, the current medical beauty market is constantly developing, mainly due to the following factors.
The aging population promotes the development of medical beauty service. China will enter an aging society in the next 15 years. It is predicted that the elderly population in China will account for 23.3% of the total population in 2030. China's aging population will give birth to a group of consumers who want to slow down skin aging; Due to the limitation of anti-aging effect of cosmetics, more people will choose medical beauty as a beauty way to slow down aging.
The public is increasingly accepting the concept of medical beauty. With popular culture (including Korean pop culture and star effect), the social acceptance of medical beauty has increased; Globalization and western cultural trends have also greatly affected people's lifestyles, making people maintain a more open attitude towards the medical and beauty industry; Medical beauty services, especially non-surgical beauty services, are gradually popularized, the risk of medical beauty is reduced, and the number of restorers is shortened, which reduces the resistance of Chinese consumers to medical beauty.
New technology supports the development of medical beauty. The continuous progress of technology makes medical beauty safer and more convenient, and the instrument technology of medical beauty is becoming more and more perfect. For example, many projects such as Ulthera and Thermage have no scars after operation, and the effect is obvious. Revance is expected to make botulinum toxin face-lifting by epidermal smearing; Hyaluronic acid products achieve high support and stability; Autologous stem cell culture and injection technology have been commercialized to promote cell repair and delay aging.
Medical beauty insurance quantifies medical risks, lowers consumption threshold, and helps to expand medical beauty demand. Due to the nonstandard industry, complicated liability appraisal and high risk coefficient, the insurance industry has been "deliberately" keeping a distance from medical beauty, and beauty, plastic surgery and plastic surgery are usually listed as exemption items. With the plastic needs of beauty seekers and the continuous expansion of plastic surgery institutions, external risks and medical accidents caused by medical cosmetic surgery are also frequent, and the medical cosmetic surgery industry urgently needs a reliable platform to regulate and guarantee.
With the arrival of the new consumption mode era, the medical beauty market is centered on medical beauty service institutions, and new payment methods are constantly introduced to alleviate the economic pressure of some consumers and stimulate the continuous improvement of consumer demand. At present, in the medical beauty market, medical beauty service organizations cooperate with payment installment companies to introduce installment payment for some products and expand new business opportunities. Some institutions have introduced marketing methods such as "0 payment, 0 interest and 0 handling fee" to lower the consumption threshold of beauty seekers and indirectly stimulate the market demand for medical beauty.