Recently, 22-year-old Nana Ou-yang followed others' example and founded a clothing brand specializing in selling pajamas. He was named after his nickname Navi, and "nabi" pajamas were born.
Unexpectedly, Navi pajamas online, it attracted a spit.
Because the price of pajamas is really too high, a white pajamas that is very similar to hotel disposable pajamas costs 988 yuan, as well as 148 yuan's eye patch, 388 yuan rabbit doll and 988 yuan ordinary pajamas suit.
Although the price is high, it is not outrageous. If the quality and price are equal, no one will say anything.
What is ridiculous is that the quality is simply sorry for the price.
Some netizens spit out the quality of clothes after receiving them!
148' s eye patch doesn't block light, which is not as good as a treasure's 9.9 package. The rabbit is ugly to death, and it still has hair residue. The mop at home is better than it.
In addition, more people in the industry directly exposed the cost of clothes! This makes people sigh that fans' money is really good!
Although pajamas are skin-friendly and comfortable, they are 100% polyester fiber, which can't even be made of cotton.
Especially bathrobes, the components are directly composed of 86% polyester fiber, 13% viscose fiber and 1% spandex.
I didn't buy any cotton thread at the price of 988.
In this regard, Mr. Xu, the head of a textile factory in Jiangsu, said that their factory OEM brands such as "Little Yellow Duck" and "Big Mouth Monkey" and made many brands of clothes.
According to Mr Xu, polyester fiber is one of the cheaper fabrics.
Take pajamas and bathrobes in Nana Ou-yang as an example, the cost of a suit is only 50 yuan, and if you add trademarks and other fees, only 65 yuan.
If calculated according to the general 50% discount pricing of the clothing industry, it is no more than 300 yuan. Even with the star effect and star premium, it is the best to sell to 500 yuan.
But whether it is 300 yuan or 500 yuan, the price of 988 is a drop in the bucket.
Therefore, Nana Ou-yang's pricing is inevitably suspected of "harvesting leeks".
Because stars sell clothes, a large part of consumers are their own fans.
So in the end, many netizens joked that only Sabie bought Navi's clothes.
Can be so evaluated, Nana Ou-yang really should reflect.
In fact, if the quality of star products is in place and the price is higher, as long as they are well matched, even if they are not fans, I think there will be a desire to buy them.
But by contrast, Nana Ou-yang's operation, I have to say, is quite unpopular.
Similar to the situation in Nana Ou-yang, earlier, Degang Guo and Murphy jointly opened a Chongqing noodle restaurant called "Mengfei Noodles".
Chongqing noodle restaurant has two characteristics in my impression. First, spicy, fragrant and delicious. Second, the most important and grounded thing is the low price.
A few dollars and a bowl of fireworks are the memories of Chongqing in the hearts of generations of Chongqing people.
Unexpectedly, the noodle restaurant in Morphy, which is usually less than 10 yuan, actually sold a bowl near 40 yuan.
Nearly five times the price has discouraged many people.
3 Liang's noodles, a few dishes and a little meat foam are sold for 40 yuan, which many people can't accept.
As a result, Morphy's little face closed soon after it opened.
In addition, Morphy and Huang Lei also opened a hot pot restaurant called "Unhappy Restaurant", in which a hairy belly was sold at 198 yuan, and the per capita consumption was in 300 yuan, but it soon closed down.
On the contrary, many real stars and shops with relatively close prices can persist for a long time.
Fans are not fools. If you want to do well, fans and consumers will naturally buy it.
But if you fool others like leeks and gain fans, I am afraid this business will not last long.
Because, no one is stupid, being fooled once, being fooled twice, and not being fooled three times?
Therefore, it is really stupid to fool fans, because all you can cheat are people who trust you.
In the end, you may not only lose the popularity of the road, but also lose fans. Therefore, a one-time sale is really not worth the loss.