Article 1 Responsibilities of the Marketing Director of the Company. Senior management positions, assisting decision makers to formulate the company's development strategy, are responsible for short-term and long-term company decisions and strategies within their functions, and have an important impact on the realization of the company's medium-and long-term goals.
2. Be responsible for the company's business development and sales operation, and be able to effectively turn the plan into results.
3. Set the sales target, sales model, sales strategy, sales budget and reward plan.
4. Establish and manage the sales team, standardize the sales process and achieve the sales target.
5. Effectively control the operation of the company's sales performance and focus on maintaining and improving the company's market competitiveness.
The second part is the responsibilities of the company's marketing manager. Assist the executive general manager to formulate the overall market development strategy and market development goals;
Second, expand the company's market strategy, grasp the company's development direction in the industry, and complete the company's market positioning in the industry.
Provide timely market feedback;
Third, put forward suggestions on the company's market plan;
4. Formulate and implement the annual marketing plan and product plan, assist the marketing center to formulate the business plan and cooperate with the marketing business plan;
5. Formulate and implement the price system, marketing strategy, marketing strategy, regional coverage strategy and promotion plan of each product line;
6. Formulate the company brand management strategy and maintain the company brand;
Seven, guidance, participation in market development, channel management and other daily work;
8. Manage and supervise the use of the company's market expenses, and control and manage the department;
Nine, the production of company product information, publicity pages;
Ten, the department head of the employee assessment;
Article 3: Responsibilities of the person in charge of the marketing department of the company 1, and self-control in strict accordance with the attendance management system of field personnel of the company;
2. Attend sales and management training meetings of various companies with an empty cup mentality;
3. Being able to independently explore regional markets;
4. Complete customer visit and tracking according to quality and quantity;
5, according to the provisions, daily report work log and visit target;
6. Lead the team to develop the market, and be able to manage and guide;
7, timely detect the psychological state of the subordinate sales staff, give encouragement or supervision, and actively accompany the visit.
Article 4 The responsibilities of the salesman in the marketing department of the company 1. According to the accurate customers provided by the company, communicate product promotion, promotion and sales, and open up the market.
2. Be responsible for developing new customer base and providing financial analysis services for customers.
3. Maintain customer relationship, and provide perfect product portfolio plan, financial planning and information consultation in time.
4. Provide quality services to help customers grow in wealth and become bigger and stronger.
5. Good communication skills, patience and responsibility.
6. The company provides potential customers and provides a better platform for personal development.
Article 5 Responsibilities of Marketing Assistant of the Company 1. Responsible for keeping in touch with customers and establishing a good corporate image.
2. Assist financial consultants to provide customers with sound financial planning and information consultation.
3. Be responsible for the comprehensive publicity, promotion and sales of the company's wealth management products.
4. Make a reasonable financial plan in time according to the needs of customers.
5. Maintain customer relationship through communication with customers, and adjust customers' financial arrangements in time.