Education Informatization: Does the Enterprise Play a Role?
"Government-led, enterprise participation, school application and service-driven."
The upsurge of combining education with capital is coming. From 20 10 to now, the "decade of education informatization" has gone through seven years. Looking back and reflecting, we have gone through many detours and gained some gains. Some enterprises cater to the policy, vigorously publicize, seek cooperation and successfully go public. More enterprises suffer from the lack of a stable business model and reliable channels for entering schools, and are submerged under the waves.
This year, the scale of the education informatization market exceeds 300 billion. The scale of the 72nd National Exhibition of Educational Equipment is bigger than before, setting a new high for exhibitors and visitors. In this more mature market, countless enterprises and companies are flocking to think about how to carve up this huge cake and try their best to expand. On the one hand, it is the need of enterprise capital story, on the other hand, it is hoped to lay a unified pattern with the help of policy orientation and the established advantages of the current market.
Undeniably, regardless of the profit purpose, enterprises play a vital role in the development of educational informatization. From my personal point of view, it is necessary to introduce the respective roles of enterprises in the development of educational informatization.
1 operator (infrastructure)
Needless to say, the three major operators monopolized the whole campus broadband, and gradually deployed Banbantong hardware equipment on this basis, thus restricting the entry of other products at the entrance. In addition, each district, county and town center has a campus center branch. Such a huge structural system can fully support any central school or above, even rural teaching points. Therefore, from our point of view, operators rarely do big projects of the Ministry of Education or the Education Department, and finally only introduce the school newsletter to schools, which is a quite successful case, but now it is impossible to see this TO C model under complaints and doubts.
Finally, following the policy (three links and two platforms) and enterprise cooperation, some projects were carried out.
For example: move &；; And educational telecommunications &; Wing-school Unicom &; You communications
In the end, it all went away.
Of course, the advantages of operators are obvious (school resources).
Therefore, even if the operator only exists in the basic module of school informatization construction, there are still so many enterprises shortlisted for its bidding, and they are very clear in their hearts that it is nothing more than taking the opportunity to realize the localization of products, build models and then vigorously promote them.
2 integrators (service building)
Traditional hardware manufacturers, such as Shivo, Hikvision, Oviya, etc., have occupied a large market share through the deployment of original equipment such as class communication, monitoring, recording and broadcasting, and fully serve most schools above central schools. Have a good market foundation and service reputation. In addition, cooperation with enterprises, mergers and acquisitions, holding, etc. With hardware as the carrier, it integrates many characteristics to form an innovative product ecology, thus providing professional educational information solutions for education bureaus/schools.
Such enterprises pay more attention to their own integration technology, and once there is a link error in the process of integration and docking, it will easily have an adverse impact on product use and experience.
Advantages: forming an educational ecological circle integrating teaching, learning, management, evaluation and testing, realizing the seamless integration of information technology and subject teaching, and reducing the burden and increasing efficiency for teachers.
Disadvantages: the integration is difficult, the technical requirements are high and the integration cost is high. At present, the integration technology of most enterprises needs to be improved. After many products are integrated, the operation is more complicated, which is not conducive to the convenient use of schools.
3 Agent (establishing relationship)
This kind of enterprise, I call it a local agent, or a channel dealer.
Promotion of other industries: products, channels, prices and services
Promotion process of educational information products: relationship products and price services
In other words, in the process of government-enterprise cooperation, "original sin" is more or less bred. At this time, the product/price/service is no longer the core factor that determines whether a product can take root in the market, and the education industry is inevitable. The local agent, established in the local area for at least five years, is inextricably linked with the Education Bureau (as for how to establish the relationship, it involves too much, so I won't go into details. Please refer to Group, Du and Hu Xueyan).
I read most of the announcements on the bidding website and found a problem. Most local education bureaus/schools always change their names in those local companies. Therefore, those manufacturers, whether listed or with an annual business of several hundred million, have to cooperate with these small companies with only a dozen people when they arrive in the local area. This is an agent and channel derived from special circumstances.
Some people say that "the channel is king", which is similar.
4 manufacturers (standard organizations)
As I said before, any manufacturer is on the way to the industry vane, and the cognition of schools and teachers is becoming more and more impatient. It is difficult for them to remember more than two kinds of smart classroom or smart campus products, and no one will read all the product leaflets of more than a dozen companies, only choose one or two, and it is good to find them useful.
I think manufacturers are the most important category in the educational information market. While setting standards, they are also innovating good and practical applications for school teachers, such as Didi (for travel), Meituan (for catering) and Taobao (for shopping). When an enterprise can change its teaching methods, learning methods and management methods, it is successful, it is meaningful, and it makes everyone.
However, the vast majority of products exist: serious homogenization and obvious policy orientation.
On the one hand, the warmer and noisier the environment, the easier it is to encourage the impetuous and flashy mentality of the school. On the other hand, manufacturers are keen on over-packaging schools instead of technological innovation. A school has become a vanity fair for school managers, which is not only the sorrow of school managers, but also the tragedy of society. Such schools can produce "celebrities" and "typical cases", and grand kick-off meetings and warm awards will make people excited. It can stimulate people to run quickly and enter the ranks of educators, and it can also encourage people to enter by various convenient means of transportation, which leads to the rapid development of educators and a huge number of educators. Isn't it?
However, do real education information schools really need these?
No matter whether it is heaven school or earth school, enterprises without technology are like people without souls. I hope that more manufacturers can lower their heads to look at the current situation of front-line teachers while establishing standards, and develop products from the perspective of users, so as to reduce burdens and increase efficiency and improve teaching level.
5 diversified development of IT giants (four unlike)
Typical companies, such as communication, Ali, etc. One is doing well on the Internet, and the other is inadvertently diversifying into the field of education. They have the money to burn research and development, some people do promotion, and some people have the strategy to play PPP. I don't know if the center of gravity is no longer strong. After many years, there is still not much improvement.
It can also be said that he is like an operator. Internet giants are not short of marketers. Tencent holds WeChat terminals and connects school micro-signals. It can also be said to be an "operator".
It can be said that he is like an integrator. The most important thing for internet giants is technicians. You say simple, Ali's cloud computing, big data center, and any company's docking products want to come. So it can also be said to be an "integrator."
It's okay to say he looks like an agent. What Internet giants need most is government relations. Ma always goes in and out of the offices of government leaders every day. Tencent made a fortune from Shenzhen, copying ICQ or imitating MSN. The hidden rules also confirm the unknown relationship. So it can also be said to be an "agent."
Needless to say, the last manufacturer is already a weather vane in the Internet field. Wechat /QQ, Alipay/Taobao have also withstood the test of the market, and there is no problem in transforming the education information industry. In this way, it can also be called "manufacturer".
But in the end, it was an embarrassing situation. I can't do anything now anyway.