What are the marketing methods of the whole network?
What the whole network marketing does is online marketing. The most online channels are: Sem search engine marketing. What search engine marketing methods are included in the whole network (divided into free seo optimization and paid SEM bidding promotion); EmailDirectMarketing (EDM) is also called: email marketing, email marketing. It refers to a marketing method that enterprises send EDM mail to target customers, establish communication channels with target customers and directly convey relevant information to them to promote sales. ) blog marketing; (It refers to the marketing purpose that enterprises or individuals promote themselves through blog, an online application platform, in order to enhance corporate image, products, brands and personal qualities. At present, our enterprises all have their own official Weibo and official blogs, but more enterprise knowledge stays in the simple use of Weibo. Third-party blogs publish some enterprise information and industry-related information, and there is no unified resource utilization. In this information age, we can't use related platforms and are already in a backward state. (Forum marketing refers to "enterprises use forums as a network communication platform to publish information about their products and services through words, pictures and videos. Let the target customers have a deeper understanding of their products and services. Display advertisements (including Internet Alliance, DSP, portal advertisements, etc.). ), social marketing (including Weibo, WeChat, Momo, etc. ), website navigation (expensive local marketing method), instant messaging (mainly QQ marketing), website cooperation (traffic exchange, channel cooperation, etc. ), and there are many channels for the promotion of emerging apps (such as ASO optimization of Appstore, Android market cooperation, integral wall and other mobile marketing). (Self-media marketing, also known as social marketing, is a way to maintain and develop marketing, public relations and customer service by using social networks, online communities, blogs, encyclopedias, post bars, Weibo, open media platforms or other Internet collaboration platforms. ) whole network marketing 1 1 general direction; There are also some offline channels, such as subway advertisements, newspapers, community advertisements, radio and television, event marketing, outdoor leaflets, short messages, and broadcasting (which can also be counted as network-wide marketing). Traditional advertising forms are biased towards brands, while online channels are more effective because of traceable data.