First, the regional concentration of brands is obvious.
The regional cluster situation of local management consulting industry in China is very obvious. Among the top 50 institutions, Beijing alone accounts for more than one-third, and Shanghai and Shenzhen each account for about one-sixth, more than one-third. And all other provinces and cities add up to only one third.
Beijing, Shenzhen and Shanghai are the most developed cities in China. Judging from the number of intellectual industry institutions or management consulting institutions, there is no significant difference among the three cities, but the number of the top 50 institutions in Beijing is the sum of Shanghai and Shenzhen.
Guangzhou is known as the fourth largest intellectual industry cluster in China, but only 1 organization is selected in the top 50, which shows that the brand of management consulting institutions in Guangzhou is weak in the country.
Jiangsu and Zhejiang were selected, indicating that the development of management consulting industry is closely related to economic development. With a strong economy, a large-scale management consulting organization will eventually be formed.
Institutions from Xiamen, Chengdu, Wuhan, Taiyuan, Qingdao and Zhengzhou were selected, indicating that the management consulting industry in these cities is forming a regional cluster. That is, with the help of local advantages, a more influential brand can be formed in a specific market area.
1, with Beijing accounting for more than one third.
There are 18 institutions in Beijing Top 50: Peking University Zongheng, Hejun Venture, Hejun Consulting, Huaxia Cornerstone, Jiulue, Lishi International, Renda Strategy, Luo Zhengjun Strategy, Xinyong Strategy, Oriental Borong, Guo Fu Innovation, Juzhi * * * Da, United Intellectual Industry, foreign company Taihe, Kellogg, Tianze, Century Zongheng and so on.
2. Shanghai and Shenzhen each account for one sixth, and * * * accounts for more than one third.
The top 50 organizations in Shanghai include Vision, Fuji, Fusi, * * * Map, Cai Hua, Enterprise Source Technology (AMT), Tian Qiang and Tonghe.
The top 50 institutions in Shenzhen are: He Zhong Resources (3A Enterprise Management), Southern Strategy, Ougude, Huajing, Qingyi Heheng, Zhonghe Zhengdao, Yima, Dewei Heying Information Co., Ltd. ..
3. Jiangsu, Zhejiang and Chongqing were each selected as two:
The selected institutions in Zhejiang Province are: Zhejiang Enterprise Management Consulting Service Company and China Research International Fashion Brand Management Consulting Group.
The selected institutions in Jiangsu Province are: Nanjing Oriental Ye Zhi Management Consulting Co., Ltd. and Nanjing Liverpool Management Consulting Company.
The selected institutions in Chongqing are Chongqing International Investment Consulting Group Co., Ltd. and Chongqing Major Hao Tong Management Consulting Co., Ltd.
4, other provinces and cities ***8, respectively in 8 provinces.
The selected institutions in other provinces and cities are: Sichuan Yida Management Consulting Co., Ltd., Wuhan Zhongfu Management Consulting Co., Ltd., Xiayin Group (Kerry+Hill), Guangzhou Baimingdun Human Resource Management Consulting Co., Ltd., Kaiyuan International Jiangsu Ding Xin Consulting Co., Ltd., Shandong Zhongdao Zhiyuan Management Consulting Co., Ltd., Shanxi Fujita Economic Consulting Co., Ltd. and Henan Ouyingmingde Management Consulting Co., Ltd. ..
Second, the relationship between brand and specialty
The two majors of strategy and human resource management consulting have great influence in the management consulting industry, and the management consulting institutions with these two majors as their main business occupy more than half of the top 50 places.
Only Hampton was selected for IT consulting.
Finance major is a group of consultants, and their brand communication may be limited to the professional background of teachers. Only one nominated financial consulting institution was selected.
As management consulting organizations in specific industries, many organizations have entered the top 50 list, such as Zhejiang Zhongyan in clothing industry, Shenzhen Yima in logistics industry, Shenzhen 3A in manufacturing industry and Shenzhen in communication industry. It can be said that in recent years, management consulting institutions focusing on specific industries have concentrated their energy and resources on one field, and their brands have risen rapidly and have strong competitiveness. This business model can be described as a sudden emergence. There are also a number of top 50 companies in management consulting organizations specializing in a specific specialty, such as Huaxia Cornerstone and Ming Bai.
On the whole, among the domestic local management consulting institutions, the brand degree of large-scale all-type institutions with strategy as the mainstay has a high influence in the industry.
Third, the brand concentration is not enough.
Compared with the top 50 Consulting Firms selected by VAULT, the scores of local management consulting firms are generally less. In 2009, the first McKinsey scored 8.43 points, the second Boston scored 8.089 points, and the 50th Emmy Award scored 3.37 points. The selection organized by the Institute of Intellectual Industry of China Management Research Institute refers to the selection method of vault, and the results are as follows: Peking University ranked first scored less than 5, only 4.89, and the 50th institution scored less than 1.
Fourthly, the management consulting industry in China is not professional enough.
Among the management consultants who cooperated with the "Top 50 Local Management Consulting Organizations in China" organized by the Institute of Intellectual Industry of China Management Research Institute, less than half were registered management consultants. Moreover, almost all the management consultants of the nominated institutions beat their own companies with a score of 10, which also reflects their lack of professionalism. Perhaps this is China's unique human nature.
The list is as follows:
Beijing Peking University Zongheng Management Consulting Co., Ltd.
Beijing Xinhua New Strategy Military Policy Management Consulting Co., Ltd.
Beijing hejun creative consulting co., ltd
Beijing hejun consulting co., ltd
Beijing Huaxia Cornerstone Human Resource Consultant Co., Ltd.
Hampu Management Consulting (China) Co., Ltd.
Beijing foreign enterprise Taihe enterprise management consultant co., ltd.
Shanghai Qiyuan Technology Co., Ltd. (AMT)
Beijing Lishi international management consulting group
Shanghai Cai Hua Management Consulting Co., Ltd.
Shanghai * * * Map Management Consulting Co., Ltd.
Beijing jiulve management consultant co., ltd
Xiamen Yin Group (+Hill)
Beijing Xin Yong Fang lve Management Consulting Co., Ltd.
Beijing Guo Fu Innovation Management Consulting Co., Ltd.
Beijing Kellogg Consulting Co., Ltd.
Shanghai Tian Qiang Management Consulting Co., Ltd.
Beijing United Ye Zhi Enterprise Development Research Institute
Beijing renda fanglve management consulting co., ltd
Shenzhen yi Qing he heng management consulting co., ltd
Shanghai Tonghe corporation consulting co., ltd
Beijing century zongheng management consulting co., ltd
Zhejiang province enterprise management consulting service company
Shanghai Shi Ye Economic Research Institute
Shenzhen Union Resources (3A Enterprise Management) Consultant Co., Ltd.
Nanjing Dongfang Ye Zhi Management Consultant Co., Ltd.
Guangzhou baimingdun human resource management consulting co., ltd
Beijing dongfang borong management consulting co., ltd
Shenzhen ougude enterprise management consultant co., ltd
Shanghai fusi enterprise management consulting co., ltd
Shenzhen Wen Ding Information Co., Ltd.
Shenzhen south lve marketing management consulting co., ltd
Shenzhen zhonghe zhengdao management consulting company
Shenzhen Hua Jing Enterprise Management Consulting Co., Ltd.
Beijing Tianzesuo Consulting Co., Ltd. (Tianze Economic Research Institute)
Beijing Juzhi * * * Da Management Consulting Co., Ltd.
Shanghai Fuji Enterprise Management Consulting Co., Ltd.
Shenzhen weide management consulting co., ltd
Shenzhen yima management consultant co., ltd.
Chongqing international investment consulting group co., ltd
Zhongyan international fashion brand management consulting group
Kaiyuan international Jiangsu Ding Xin consulting co., ltd
Sichuan Yida management consulting co., ltd
Wuhan Zhongfu management consulting co., ltd
Chongqing Zhong Da Hao Tong management consulting co., ltd
Nanjing Liverpool management consulting company
Shandong zhong Dao zhi yuan management consulting company
Shanxi fushida economic consulting co., ltd
He' nan ou ying Ming de management consulting co., ltd
Anhui boulevard Boyi management consulting co., ltd
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