There are other streams? New product research and development management, such as lean manufacturing, Path management (
Step gate system)? IPD pays more attention to ensuring the success rate of new product development. Concepts include:
? Think of new product research as? An investment decision: from investment? Look at new product development, emphasize? The concept of investment and? How to manage new product development, mainly including new product development? Portfolio analysis and management, and in the process of new product development? Audit investment decisions, make valuable products and invest in the market? A successful new product.
? Product innovation? It must be an innovation based on real market demand and competitive analysis: IPD takes the correct definition of product concept and market demand as the first step in this process? Step, around the detailed demand analysis, market analysis, into? Strategic decisions and product projects;
? Recoverable? Platform and module technology: technology research and development are separated from new product development, and key technologies and technology platforms need professional development? Developed by the team, and can realize technical transformation, realize "building block" new product development, and shorten the new product development cycle and project? Controllability;
? Cross-departmental? Cross-domain cooperation: for the success of product development, IPD emphasizes that the product development process is realized through joint team * * * and cooperation, and through the integration of development, design, and? Production, procurement, marketing, finance, operation and other functional departments? Members of the organization form a virtual product team to ensure that? Home? Mark? Realization;
? Structured union? R&D process: construction? A well-structured, well-defined and end-to-end cross-department? R&D process, technical activities and functional activities of new product development? Homework? Start parting ways? Member involved, mining? In order to shorten the research and development cycle, ensure the quality and business of new products? Winning the bid;
? Upgrade Organization: Upgrade from the vertical document in the original function mode? Performance management model? Based on vertical and horizontal? Network performance management.
IPD product management system includes product demand management, market management and product management. Project management and product development management? Nuclear energy? Module:
From demand management to market analysis, to determining the strategic planning of product lines, to? Item, at the end of the narrow IPD R&D process, transport? IPD product management system? So is product development? Cyclic PDCA process.
If each module is split separately, each module is in IPD? , both? More complete time? The process of horizontal sum? Legally. For demand management, reference? Demand collection, demand analysis, demand distribution and demand execution? And requirement verification. This? Key steps:
At every key step? ,? Possible match? Series? Process? Hold on. If we only look at demand analysis, do we interpret, filter, classify and sort by demand? A link. Under each link, there may be a corresponding one? Series? Legal theory? For example, for demand classification, Can it be classified according to urgency, scope and value? How does the law affect demand? Classification.
Let's take a look at the market management of IPD, which can be divided into market segmentation analysis, portfolio analysis, business planning, IPMT evaluation and other steps. Under every step? Contains the corresponding? Activities, and the corresponding? Legal theory:
Through market management? After strategic positioning, the enterprise will output the corresponding product roadmap and conduct investment management according to the roadmap. According to the source of demand, goods can be divided into? Major projects? And customized items? Two kinds, corresponding to different ones? Project management process.
Finally, it will come to the narrow IPD product development management link, corresponding to two cores? Cross-departmental? Team (IPMT, PDT), process (conceptual design, product planning, product development, verification, release,? Life cycle management) and? A series of key decision points:
Through simple analysis, we can see that in the IPD core? Around this concept, right? Pang? System? Support the operation of IPD in enterprises and organizations. IPD research and development management? French companies will be interested in these nuclear? Module entrance? Adjust and cut? What if some enterprises will lead? IPD product marketing management module, or IPD quality management module, then IPD is also? Through the iterative and dynamic change system of the organization, enterprises can create value for their business development by practicing IPD product management in combination with their own status quo.
Finally, remind me of "first rigidity, then solidification, then optimization". After nearly 20 years of digestion, absorption and optimization iteration, Huawei has applied its coverage to all product lines and become the most competitive and scalable enterprise. The introduction and landing of IPD is not achieved overnight, and it takes a long time to optimize the iteration to see the results. Similarly, for entrepreneurs, it is necessary to establish a macro system concept to make the whole IPD process in a controllable and callable state and make the process system an "enabler" of enterprise mission and strategy.
References:
1IPD: Huawei's R&D Road, Liu Xuanpeng, 20 18.6.
2 Huawei can do it, so can you: product management practice/Shi Xiaoqing, Lu. -Beijing: Peking University Publishing House, 20 19. 10.