E-commerce specialty can be divided into two basic directions: e-commerce economic management direction and e-commerce engineering technology direction. The direction of economic management requires focusing on the knowledge and skills related to Internet economy and enterprise management, while the direction of engineering requires focusing on the knowledge and skills related to Internet technology and business information.
Knowledge requirements: Master general knowledge such as natural science, social science and humanities. Master the basic theories and professional knowledge of modern management, network economy and information technology. Mastering the theory and special methods of e-commerce specialty can closely combine theory with practice and solve practical problems. Understand the rapid development of e-commerce emerging industries, pay attention to industrial technology innovation and business model innovation and master relevant theoretical and technical knowledge in time.
2 e-commerce professional employment direction
1, e-commerce website design (representative post: website designer/developer): mainly engaged in e-commerce website design, database construction, program design, website management, technical maintenance, etc.
2. Art design of e-commerce platform (representative post: website artist): mainly engaged in platform color processing, word processing, image processing, video processing, etc.
3. Enterprise network marketing business (representative post: network marketing personnel): mainly use websites to carry out online business, network brand management and customer service for enterprises.
4. Online international trade (representative post: foreign trade e-commerce personnel): use online platform to develop international market and conduct international trade.
5. Content services of new network service providers (representative position: website operation/supervisor): channel planning, information management, channel promotion, customer management, etc.