In recent years, various smart phone manufacturers have carried out the structural transformation of smart phones and cancelled them. 3.5mm？ Earphone hole, which combines the earphone hole and the charging port into one. Like international brands? iPhone？ And China local brands such as Huawei and Xiaomi. The change of mobile phone design leads to the situation that charging and listening to songs cannot be carried out at the same time, which directly promotes the development of Bluetooth headset market in China. At the same time, due to the upgrade of Bluetooth version and the continuous optimization of Bluetooth technology in stability, the quality of Bluetooth headset has also been greatly improved.
In addition, under the tide of "great health", China consumers' attention to sports has also directly promoted the market demand growth of sports Bluetooth headphones. The market scale of Bluetooth headset in China is increasing year by year, from? 20 16? Year? 8.8? A billion dollars has risen? 2020? 40.2 years? How much has the compound annual growth rate reached? 46.08%。 In the future, with the increasing number of participants in China's Bluetooth headset industry and the continuous development of Bluetooth technology and headset technology, we predict that the market scale of China's Bluetooth headset industry will continue to rise, and in 2027? Will it be achieved in 2008? 120.9? A billion dollars. ? With the development and application of hi-fi, stereo dual channel, noise reduction, true wireless and other technologies, the global sales volume and sales volume of Bluetooth headsets are in a high-speed growth trend in recent years. In 2020, the global sales of Bluetooth headsets reached US$ 65.438+088 billion, and the sales volume was 200 million pairs, up 24% year-on-year. It is estimated that it will reach $4 1 1 billion in 2027, and the CAGR will be 1 1.69% in the forecast period.
The market scale of Bluetooth headset in China is increasing year by year, from? 20 16? Year? 1 1.52 million pairs rose? 20 19? There were 39.24 million pairs in 2000. Despite the downturn in the first quarter of 2020, the Bluetooth headset market in China has recovered rapidly. In 2020, the sales volume of Bluetooth headsets in China will be 50.36 million, up 28% year-on-year. 20 16 will the compound growth rate reach by 2020? 44.60%。
TWS headset, as one of the most popular types of Bluetooth headset sales, is still strong in the epidemic. In 2020, the global TWS headset sales increased by more than 33.75% year-on-year, and the annual sales exceeded 65.438+0.5 billion pairs, which became a new hot spot of consumer electronics after smart phones. TWS smart headphones, as an important carrier of voice interaction, are becoming a new entrance of intelligent Internet of Things, constantly extending to AI, life, health and other fields, and the future market space is very broad. Based on the global smartphone shipments in 2020, the penetration rate of TWS headphones is less than 20%. With the breaking of Bluetooth technical barriers in China, Huaqiang North White TWS has accelerated the popularization of products and opened up market space. The inflection point of Android TWS has arrived, and the competitiveness of brand manufacturers has begun to appear.
The above content is taken from Hengzhou Zhi Bo Information Consulting | 202 1-2027 Global and China Bluetooth Headset Market Status and Future Development Trend. Please refer to the full report for details.