Responsibilities: According to the requirements of product promotion, formulate promotion plans such as regular activities and holiday activities and organize their implementation, and participate in the planning and implementation of major promotion activities to achieve the promotion effect.
In foreign companies, the marketing department is divided into channel department, brand department and promotion department. The positions are usually market representative, marketing director, channel representative, channel director, channel manager and marketing manager.
In state-owned enterprises, the marketing department is divided into brand management department, promotion marketing department and planning implementation department.
The marketing specialist is located in the sales area and is responsible for:
1. Assist the regional manager to plan the marketing plan of the region according to the requirements of the company.
2. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities.
3. Conduct on-site supervision and inspection on the development of marketing theme activities required by the company.
4. Organize relevant personnel in the region to check and accept the promotion activities of each office.
5. Review the promotion application and promotion expenses of offices in the region.
6. Assist the regional office to strengthen and standardize the management of basic work.
7. Collect market information and industry trends.
8. Complete the temporary tasks assigned by the company.
Question 2: Does the marketing specialist work well? Of course, the work is good, much better than ordinary salespeople. Salespeople, in my opinion, just sell your products to complete the task and get results. However, marine experts do not have positions in every company. Marketing specialists need to have the quality and level of salespeople, and also need to inspect and supervise all fields of salespeople, and monitor market information and trends in real time.
Question 3: How to become a marketing specialist? Please thank you. The marketing department is the statistical department, consulting department and business information collection department of the company, and is responsible for the statistics of the company's customers. Investigate and study the market; Enhance corporate image and enhance corporate visibility; Business cooperation with partners; Open up the market and develop a large number of potential customers. As the most common position in the marketing department, the marketing specialist is mainly responsible for implementing a certain function item in the company's marketing plan. For example, collect and analyze market information, dynamically assist in the formulation and completion of new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development.
Question 4: Should fresh graduates be marketing specialists or do a good job in sales first? I'll give you an answer before making an analysis: sales, but I didn't say which one to say first.
The reasons are as follows
First of all, make clear the difference between sales and market.
Let me briefly divide the functional departments of the company: R&D, production, sales and marketing.
In order of importance: sales > R&D > production > market.
In other words, the company is in recession, and the first department to be laid off is the marketing department. Production can be outsourced, technology can be bought from others, but goose! As long as the sales are still there, the enterprise can come back to life. Why? Three words: can make money.
If some companies don't have a sales department, their marketing department is the sales department. . .
The marketing department of each company is different, but almost all the sales departments are similar.
The market is an auxiliary department, and the purpose of the market is to sell (not to the sales department, please distinguish), otherwise it is useless.
Then analyze the problem you said, whether to do marketing or sales first.
There is no order. TOB and TOC are sold, but they are all in contact with customers and markets in the first line.
The market can see the whole industry more macroscopically and understand the industry.
Sales jobs are more pure; The market involves a wide range.
Almost all sales routines are similar; Almost all markets are different.
Sales gain a sense of accomplishment more directly; The market indirectly gains a sense of accomplishment.
People in the periphery think that the sales volume is relatively low; ; The market is relatively high (actually not)
Sales are boring; The market is more interesting.
Above, the specific choice depends on personal planning and development direction.
PS: I have worked in the market for 7 years. Marketers must know what sales are and what sales are doing. On the contrary, sales may not know what the market is for.
If there is a leader, thank you for your adoption. If you want to communicate, you can leave a comment/private message.
Question 5: How to become an excellent marketer? Remember, if you want fresh skin, don't be afraid of rejection. So you can get started quickly ~!
And don't be scolded by others. Remember not to get angry and smile at each other.
When people in the community are in trouble, you can help them as free as possible!
You'll succeed. Hehe, I'm in the advertising market.
Question 6: How about a girl as a marketing specialist? A girl can still be a marketing specialist.
No one replied to the resume you thought was good. Maybe you didn't meet other people's job requirements, or maybe HR hasn't seen your resume yet. You can wait.
If you are interested in the job of marketing specialist, then you can invest more in this position of other companies, and casting a wide net will increase the chances of interview; If you don't have your own career orientation, then I suggest you consult your elders (such as brothers and sisters) and listen to their suggestions. Nowadays, it's not just men who are afraid of getting into the wrong business.
You can also mobilize friends and relatives to help you pay attention to job search information. Many hands make light work, which makes sense.
I wish you a satisfactory job as soon as possible!
Question 7: How to become an excellent marketing specialist? To be an excellent market development specialist, the first thing is to study, understand and analyze the market situation, and secondly, to have courage and confidence. Mentality is the key to maintaining a good working mood.
1 First of all, we need to understand the market we need to expand. These include market division, developed, needed and potential development.
2, to fully prepare information before development, you can make a detailed analysis of the copy, arrange work steps and directions, and record work experience and results at any time. Take the initiative to lead the harvest progress.
3, the work should be focused, targeted, and the improvement of execution requires us to constantly think and practice.
Question 8: Can a girl be a marketing specialist? Look at your personal ability
Question 9: As a marketing specialist in the logistics industry, what should we start with? How to do this sales well? The scope of logistics is very large,
Factory logistics?
Freight logistics?
The specific work is different.
Every factory does logistics differently.
The main responsibility is to control the whole process and ensure the completion of the task. Need coordination and communication skills, as well as planning skills.
After two years of sales, I feel a lot of detours. Now I'll write them out and give you some respect.
Myth 1: You can't sell well without words and skills.
When I first started selling, I thought skills were very important, so I worked hard to learn skills, gestures and tone. The more I learn, the more tired I am and the less confident I am.
In the past, some managers told us to learn by heart, but I always felt that I had a thorn in my mouth and didn't say what I said. At the end of the study, I dare not speak. The word "uncomfortable".
I know an Alibaba sales elite. He stammered a joke that everyone else would laugh with, but the sales performance of a person without sales talent has never fallen behind the top three. Because he is too diligent, he can go to three cities a day. Everyone else has gone home, and he has just set foot on the return bus. For a time, he accumulated the most customer information.
In addition, sales representatives who seem honest and quiet can do well, because many bosses like such people and feel comfortable doing business with them. In addition, most of these people are hard-working and resilient, and this quality is also suitable for sales. After all, 80% of transactions come from more than four times of tracking, not from skills.
Myth 2: You can only do business with a senior manager.
We advocate looking for decision makers and key figures in sales. But not all the key people are bosses. Especially in some large enterprises, their department managers have certain decision-making power. Moreover, the bosses of big companies are very busy and it is generally difficult to meet. Not for small companies. There are many family-owned enterprises in China now, and the lovers, relatives and friends of the bosses may affect the results of the list.
So sometimes the list doesn't go well, so you can consider starting with the people around the key people who have influence on it to achieve the goal indirectly. At the same time, we should pay close attention to these sub-key people around the key people and try our best to win their support. Even if you don't support them, let them be neutral, otherwise there will be endless trouble.
Once, a new salesman wrote a bill. Newcomers work in a small company that has just been established, and one day they visit a company with sales of billions. At first, he was looking for a clerk in Gong's company. The newcomer didn't quite understand the importance of the key figures, so she gave her a hard demonstration. Through this clerk, he learned about the organizational structure and background of some companies.
Later, the clerk was transferred back to the headquarters, but was recommended to another business manager, who was actually just an ordinary sales representative. At that time, the newcomers didn't know much about sales knowledge, but they still worked hard to communicate with the business manager and recommend their products.
The business manager agreed to this product and recommended it to a vice president. Later, he reported to the headquarters through the vice president. After the approval of the headquarters, the list was given to the newcomers.
Some people may think that it takes too long to do this, but the reality is that even if you go directly to the company's decision-making level, they will push the matter to the competent department. Once the decision-making level rejects you, your chances will become very slim. In fact, newcomers don't visit this list many times, but it is normal that the development of this matter needs a process. Think about it, we will have more such promising lists every month, and the efficiency will not be reduced, but will be improved.
Myth 3: Every customer's question has a fixed good answer.
Many talented sales managers compile their experiences into pamphlets and send them to their subordinates. I also told them that they had worked hard to make it up and had to memorize it all. At least they must master 80%. Many sales representatives regard it as the Bible and think it is the best answer.
Actually, it's not. First, each customer's temper and cultural background are different, and the time of each visit and the surrounding environment are also different. Things are constantly changing. Only on some occasions, some words are more effective. For example, some customers like to shoulder. The more you say your product is good, the more they say your product is not good.
Then you suddenly help him say, you are right, this product is terrible, there is no market, and I have no confidence. At this time, he began to comfort you, saying that your product is actually good and the price is reasonable. As for the defect, it is inevitable ... >>