1. High publicity cost: In order to improve brand awareness, Xue Ji fried chestnuts have carried out a lot of publicity work, including advertising and offline promotion activities, which will increase the cost of enterprises and thus push up the product price.
2. High-quality raw materials: The raw materials of roasted seeds and nuts in Xue Ji are all selected high-quality ingredients, such as chestnuts in Qianxi, Hebei, and sunflower seeds in Keketuohai, Xinjiang. The price of these high-quality raw materials is higher, so it will also affect the final selling price of the products.
3. Unique technology: Xue Ji roasted seeds and chestnuts used unique technology in the production process, such as five-pass frying technology and factory rapid cooling and fresh-keeping pretreatment. Although these processes will increase the cost, they will ensure the taste and hygiene of the products, thus increasing the price of the products.
4. Scarcity effect: Xue Ji roasted seeds and nuts chestnuts adopted a scarcity strategy in the market, limited supply, and created an atmosphere of product scarcity. This strategy makes consumers have higher demand for products, thus pushing up prices.
In a word, the high price of roasted seeds and nuts in Xue Ji is the result of many factors, including publicity cost, high-quality raw materials, unique technology and scarcity effect.