In the era of planned economy, the raw material supply of township enterprises is unplanned, and the products compete with the planned low-priced cotton yarn of state-owned enterprises in the market. 1982, in the absence of national equipment plan, 12 towel loom was purchased and installed, and the production capacity doubled. In the same year, with the approval of the relevant departments of Qingdao municipal government, it was renamed Qingdao No.4 towel factory and registered the trademark of Xiyingmen.
In view of the low management level of enterprise personnel, retired management technicians from state-owned enterprises are hired to work in the factory, so that experienced experts can "help and guide" all aspects of towel production. At the same time, a staff school was established, which improved the comprehensive quality of the enterprise. Products have won the title of Qingdao Quality Products, Shandong Quality Products and China Textile Industry Quality Products. ( 1993-2000)
From 65438 to 0986, the market economy made township enterprises and state-owned enterprises compete on the same level. Xiyingmen brand towels sell well all over the country, and won the Golden Bridge Award of domestic famous brands for five times in a row.
From 65438 to 0988, we set up offices in Beijing and Guangzhou for strategic development. The introduction of advanced equipment from Japan, Hong Kong and Germany has enabled enterprises to catch up with the level of state-owned enterprises in terms of production capacity, technology and products. As a result, the enterprise won the high-quality products of the Textile Department with 1986, the quality management award of the Ministry of Agriculture, Animal Husbandry and Fisheries with 1987, the national second-class enterprise with 1989, and Qingdao Textile Jinhua with 1992. From 1989 to 65438+ (1993-2000)
Taking Qingdao No.4 Towel Factory, a township enterprise, as the core of the group, it has successively merged and leased four state-owned enterprises, three township enterprises and a number of private enterprises, realizing low-cost expansion and revitalizing the intangible assets of "Xiyingmen" brand.
Xiyingmen Group is market-oriented and its capital operation is very good. Its business scope has expanded from a single towel product to textile, knitting, printing and dyeing, clothing, packaging, chemical industry, tipping paper, tires, machinery, transportation, real estate, hotel services and other industrial, commercial and trade fields.
On the premise of unified design, unified technology and strict quality control, Xiyingmen Group has vigorously implemented the strategy of "selling real estate" and established more than 40 branches and cooperative units across regions. Foreign companies and cooperative units have accounted for 40% of the group's annual turnover, and the sales network is spread all over the country and abroad. (2000-present)
Adhering to the scientific development strategy based on China and looking at the world, the company has established a technology research and development network, a manufacturing network and a marketing service network, and together with Haier and Hisense, it has become a natural science fund enterprise. There are six postdoctoral research institutions; There are 7 industrial parks, with domestic factories 12 and overseas factories1; There are more than 30 domestic marketing offices and service online stores 18. Three overseas offices. In overseas markets, Xiyingmen products have entered more than 30 countries and regions such as Japan, Europe and America, Russia, Australia and Southeast Asia, which indicates that we have made great strides from a well-known domestic enterprise to the world.