1. required qualifications: the business license of the brand (trademark registrant) must be the latest business license, and the original copy must be scanned in color.
2. Trademark registration certificate: original color scanned copy.
3. Official certification application letter: login ARES system to download and fill in the certification letter, which needs to be stamped with the official seal of the brand entity. The account name of Xiaohongshu should be consistent with the trademark registration certificate.
Second, overseas brand account authentication:
1. Company registration document. Original color scanned copy of BR or CR of brand (trademark registrant) (required by Hong Kong companies); Chinese or English translation with brand official seal.
2. Official certification application letter: the system downloads the template to fill in, which needs to be stamped with the official seal of the brand entity, and the account number of Xiaohongshu needs to be consistent with the trademark registration certificate.
3. Trademark registration certificate: original color scanned copy, and the brand account name is exactly the same as the trademark certificate. If the account name contains both Chinese and English, but the trademark certificate is only in Chinese, an English trademark certificate is required.
4. Certification information table: the brand account name should be consistent with the trademark registration certificate, the brand profile should be less than 20 Chinese characters, and the avatar should be brand logo(800*800). Before submission, the current account name, brand profile and avatar should be modified to be consistent with the certification information form. Because the nickname can't be modified within one month, feedback it to the docking AM.
Extended data:
Matters needing attention in brand certification audit:
1. business license: it must be a color business license or a black-and-white copy stamped with the official seal of the business license (the official seal cannot be an electronic seal).
2. Application letter: the seal of the operating company+the signature of the operator, both of which are indispensable. The account name of Xiaohongshu should be completely consistent with the trademark registration certificate, and no suffixes such as flagship store, brand store and official account number can be added.
3. Power of attorney: it must pass the qualification examination-if the brand does not personally operate the official account (the operator of the Little Red Book brand account is inconsistent with the brand), it needs a power of attorney from the brand to authorize a third party to operate the brand number; If the brand operates by itself, there is no need to provide it.
4. Trademark registration certificate: a color trademark registration certificate, or a black-and-white copy stamped with the official seal of the trademark holder (the official seal cannot be an electronic seal).
Baidu Encyclopedia-Little Red Book
Baidu Encyclopedia-User Authentication