Small red book promotion scheme, six methods of small red book promotion

How to promote the little red book? What are the promotion schemes for Xiaohongshu? Six promotion methods of Little Red Book Little Red Book is the core platform of huge female traffic in online marketing. Now, Little Red Book gives the public the impression that it is more like a platform for stars and online celebrities to share their "experiences", bring goods for brands and plant grass for netizens. So how should the little red book be played? First, the law of little red book (please see my personal introduction for consultation and exchange) The audience of little red book has a very high purchase intention and a very high success rate of planting grass. It can complete three links: stimulating interest, building trust and selling products. Its threshold is low, and the effect of picture+text is excellent. The information flow advertisement of Xiaohongshu is mainly divided into two types: graphic notes and video notes, which are presented in the same way. Click on the information flow advertisement to jump to the original remarks page, and then click on the product link to jump to the product details page/store page. Another form is to jump from the information flow advertisement page to the message details page. Second, the target group of Xiaohongshu users are mainly in first-and second-tier cities, 365,438+0-35 years old, female groups, of which first-tier cities are the main ones, accounting for about 44.6%. Most of these users have high academic qualifications, high income and strong comprehensive consumption power, and they are the leading groups of future consumption. It is worth noting that at present, users in underdeveloped areas have become the main population of the internet, and the market space potential is huge; Mid-to-high-end consumers account for the largest proportion in the little red book, mainly people aged 25-35, accounting for about 52%. This group is characterized by strong spending power and purchasing power, and is the main force of future consumption; The female group accounts for 86%, and the content is accurately and vertically positioned in the beauty category. Please see my profile for consultation and exchange. Third, the marketing strategy of Xiaohongshu is 1. In the era of red people planting grass and mobile internet, the attention of the audience is becoming more and more subdivided, and more and more people are keen on KOL-guided consumption, enjoying consumer preference and consumer trust. Through the evaluation notes released by KOL, people communicate with each other through comments, private messages, etc. in Xiaohongshu community. , and established the network social relations, including the relationship between the audience and KOL, and the relationship between the audience, which triggered a wide range of network celebrity economy. 2.KOL spreads little red books, which is different from other e-commerce platforms. It builds a content sharing community based on UGC, in which KOL has a large number of fan traffic and lasting fan attention, and they have a strong voice and influence. We can use the powerful voice and influence of KOL in Xiaohongshu to implant the brand product image into the impression of fans. The brand gains considerable popularity and search volume from Xiaohongshu platform, which can greatly improve the exposure and conversion rate for the brand. 3. A study by celebrities on the Internet shows that 8 1% of consumers will influence their purchase decisions because of high-frequency content. Therefore, if you want the brand to be exposed quickly in Xiaohongshu, the key point is to combine KOL and create a "phenomenal screen" for the brand with high-quality dry goods. First of all, through big data analysis, portrait of the target population and keyword data of peer competition, the topic is conceived and initiated. Then many kols sent notes on planting grass together to attract more kols to participate and form a unique UGC atmosphere. At the same time, let KOL interact with fans, with the help of fans, expand the influence of the topic to a greater extent, and then push the topic to the hot spot according to the content recommendation mechanism of Xiaohongshu platform. After the screen is linked layer by layer, the purchase link of brand goods is implanted into KOL's notes on planting grass to further increase the purchase rate. 4. How did the star recommend Little Red Book? That is, when stars enter the platform, just like Tik Tok, they rely on the traffic of stars to guide the platform. It can be said that star recommendation is a major feature of Xiaohongshu. At the same time, the recommended products can easily be given the label of exclusive recommendation by stars, without considering their likes, rankings and other issues. Users will follow suit in minutes. Moreover, there is not much commercial flavor in the star's little red book recommendation notes, and it is more a personalized recommendation. These personalized products are recommended by celebrities in the form of pictures, texts and videos. , increase users' trust in goods, and convert it into the direct purchasing power of the brand. The above are some marketing methods and skills of Xiaohongshu. As mentioned above, as a natural advertising platform, Xiaohongshu does not have to worry about whether users will buy it, but more about "how to attract users' attention". Little Red Book Marketing = Marketing Mode 10%+ High-quality Content +45%+ Interactive Volume 45% IV. Hot skill-drainage 1. Layout advantages At present, Xiaohongshu has 220 million young users, mainly focusing on high-end fan groups focusing on clothing, beauty and skin care, travel diaries, food evaluation and pet topics. Therefore, in order to achieve accurate drainage, it is very important to choose a suitable platform. There is a saying: "Find the right fish pond and catch the right fish! "That's right, this sentence is the same for drainage. 2. The user group is mainly young female powder: female powder accounts for 70%, male powder only accounts for 30%, and most of them are light powder after 90. Young people are rational in shopping, and they will pay decisively for whatever they want. Unlike middle-aged and elderly people, they hesitate to shop around. Finally, they decided to buy it and wanted a discount.