1, two-way information transmission;
2. The dual purpose of promotion;
3. Flexibility of interest rate adjustment process;
4. Long-term friendly cooperation.
Disadvantages:
1, with large expenditure and high cost;
2. The requirements for sales staff are very high.
Extended data
The most fundamental difference between personnel marketing and non-personnel marketing lies in the differences in methods, means and forms. Personnel sales mainly rely on salespeople to exert their subjective initiative and use various persuasion skills to achieve sales goals.
Personal sales promotion is more important than other sales promotion because the effect of personal sales promotion is often higher than other forms of sales promotion. And personnel promotion is particularly important in the initial development of small and medium-sized enterprises.
In fact, with the rapid development of communication industry, in some advanced countries, some enterprises can sell their products through telephone, fax, TV product reservation program and computer network. From a certain point of view, the efficiency of personnel sales promotion is too monotonous and too slow.