What should start-ups do if they are easily involved in trademark disputes?
Start-ups can easily get involved in trademark disputes. Bajie Intellectual Property Trademark Transfer Network reminds you that:
1. Ownership of trademark design copyright
When some start-up companies design trademarks, they will consult designers with professional knowledge of trademarks for the smooth registration of trademarks and ensure the originality and prominence of trademarks. However, Bajie Intellectual Property Trademark Network reminds you that the copyright of the trademark is not owned by the company at this time, but by the designer. Therefore, after the enterprise obtains the trademark, it must properly handle the copyright issue.
These products are not listed, but the trademarks are registered first.
Start-ups often encounter this situation, that is, their products have not yet entered the market, but they have been registered by the same person, which hinders their products from going public. Generally speaking, companies have only two ways to deal with these problems. One is trademark transfer, and the other is to give up the trademark. In fact, the loss of these two ways is a huge financial pressure for startups.
3. I didn't think of registration until I was halfway through the use of the trademark, and found that the trademark had been registered by others.
Start-ups lack trademark awareness, are eager to enter the market quickly, and their brand planning is not comprehensive. Only when they realize the importance of trademarks, do they think of registering trademarks. However, they found that the trademark had been registered by others. Trademark registration shall follow the principle of prior registration. If others register first, the trademark will be owned by others.
In order to avoid this situation, start-ups need to do the following:
1. Strengthen trademark registration planning.
Trademark registration cannot be completed immediately. A series of problems to be dealt with after the trademark naming, design, trademark inquiry, trademark category selection, trademark document preparation in the middle period and trademark rejection in the later period all require comprehensive and expensive planning by the start-up company.
2. Trademarks should be registered as soon as possible and kept confidential.
Trademark registration follows the principle of first registration. Early registration can save people's hearts. When the trademark is unregistered, try to avoid large-scale publicity. This is a kind of "leakage" of the trademark, which will let others register your trademark first.
3. Choose the category of trademark registration as comprehensively as possible.
For trademarks, the best protection is to register all kinds of trademarks and, if necessary, international trademarks, but this is something that many start-ups want to do but can't do. After all, this is not a small expenditure, so with the support of funds, trademark classification should be as comprehensive as possible.