Tentative ideas on the positioning of Xinjiang Korla Li Xiang Co., Ltd.

(A) the steady development of traditional industries

Since the company was established five years ago, the base construction has been completed. The focus of future work is to strengthen the contract management and technical management of the base, so that assets can play a role earlier and more effectively, and ensure input, output and recovery. Through the industrialization development and construction of characteristic forest fruit industry with Korla fragrant pear as the main part, we will strive to build the company into a leading domestic eco-horticultural production base, an agricultural high-tech experimental promotion base and a fruit deep processing base in the next five years. Form a leading agricultural industrialization enterprise integrating seedling breeding, fruit tree planting, fruit sales, storage and preservation, deep processing of fruits, comprehensive agricultural technical services and deep processing of livestock products.

(2) Adjust the deep processing of fruit industry into the actual main business and build a national famous brand.

At present, with the good start of "Summer" brand ice apricot wine entering the national consumer market, in the fierce competition of fast-moving consumer goods market, we should speed up research and development, produce marketable products, use flexible and diverse differentiated marketing methods, further subdivide the market, improve the marketing network, increase the effective publicity of advertisements, and take deep processing of fruits as the leading industry in the near future. Strive to build "Summer" brand into a famous brand in China within 3-4 years.

(3) Investing in the development of Bazhou mineral resources

Market-oriented, focus on striving for profits, and adjust and enrich the main business as soon as possible. At present, we are already working in this area and have made substantial progress. Recently, we conducted a comprehensive and systematic investigation with relevant units on andalusite mines in Korla City and Yanqi County, phosphorus and magnesium mines in Hejing County and copper resources in Qiemo County, and the feasibility study report will be submitted to the board of directors of the company for decision as soon as possible. At the same time, we are also conducting classified research on the petrochemical market, aiming at selectively participating in the market competition in this field when conditions are ripe.

(D) to create a regional brand of domestic meat products market

To develop characteristic animal husbandry, we should try our best to do all aspects of work in detail, further study the law of market changes on the existing basis, establish market positioning with a high starting point and high standards, create strong products, strive for regional brands of domestic meat products market, stand out from domestic industries as soon as possible, and actively explore the international market through various channels.