No money! That's because you don't know what whole network marketing is.

Many friends who do internet marketing often choose what platform is popular at the moment. But have you ever thought about a question? The platform is very popular, with many users, but must your customers be on this platform? (A) What is the whole network marketing? Now is the information age of the Internet. In fact, many enterprises have clearly seen the business opportunities of the Internet. With the development of the Internet, the network has continuously penetrated into people's lives. Playing games requires a network, watching videos requires a network, and working requires a network. Network has become a necessity in people's life. Because of the coverage and spread of the network, the marketing field has also ushered in major changes. This is an era in which network and marketing are combined to do network-wide marketing. If the whole enterprise wants to have greater popularity and better development, it is necessary to use the Internet, and it cannot be static. Therefore, in recent years, the whole network marketing has gradually entered the public's field of vision and become more and more popular, which also makes many enterprises that have never been exposed to this before ready to move. However, if you want to do network-wide marketing, you must first understand what network-wide marketing is. The whole network marketing is from the planning, development and positioning of products; Construction and operation of the company's website; Brand promotion and operation are equal to an integrated marketing model. It is not only a website building system or a third-party sales platform, but also a huge on-line marketing, an innovation and breakthrough of the entire media industry, and an essential weapon for marketing in this era. Some people will ask what advantages the whole network marketing has and why so many enterprises want to develop into the Internet. The advantages of the whole network marketing are: 1, fast spread, developing new products, and helping to occupy more market resources; 2. Enhancing corporate brand image and popularity will help promote brand promotion; 3. Organize distribution channels, build official shopping malls, and further plan distribution channels; 4. Promote the overall online and offline sales, which can complement each other; 5. Standardized the sales market and solved many problems of price confusion and quality doubt in the market. 6. Solve the bottleneck of offline sales, such as clearing inventory at low cost and infiltrating new markets. 7. Improve the customer service system and better serve customers through the Internet. (2) Why is the whole network marketing? The whole network marketing method is very suitable for China market, because the market structure in China has a characteristic objectively, which can make enterprises grow up quickly, which gives China enterprises opportunities in a short time. Quickly cover the market. Structural factors that can guide enterprises to quickly open up markets. The main reason is: in propaganda, China's national media coverage is relatively large, and consumers have a certain convergence in using public media. When a new product is launched, it is easier for enterprises to spread it widely to the national market through national media. Moreover, the use of Internet media by different groups of people is similar. For example, users of Aauto Quicker prefer rural urban youth and third-and fourth-tier cities. Tik Tok has more people living in more developed areas. Little Red Book users are mostly women, and fans gather in Weibo camp. These characteristics are more convenient for enterprises to carry out targeted publicity, which seems to be a practice. Although there is no threshold for network platforms, the main user groups of these platforms are still distinct. Just as social platforms can watch articles and videos now, few people will go to social platforms to find content specifically for these. Nowadays, many platforms have social attributes, and they can also send voices or even open videos, but almost no one will use short video platforms to communicate with others, and everyone will still use QQ WeChat. In addition, QQ that WeChat can do can also be used, with richer functions, but people still prefer to use WeChat to talk about business, and QQ is just a pastime. These characteristics can make the marketing of enterprises more targeted. In addition, a typical phenomenon is that in many industries, although there are national-scale enterprises, there are still many local small enterprises, and even fierce competition will form in some fields. The reasons are as follows: on the one hand, the products produced by small enterprises are sold locally, which has won the trust of local consumers in terms of service and maintenance; On the other hand, large enterprises do have great deficiencies in the management of service and sales system. Neither the price nor the service level is competitive enough to effectively meet the needs of consumers, thus leaving a big market gap. This enables the products of local enterprises to compete with large enterprises for a long time. It also gives ordinary enterprises the opportunity to use the whole network marketing to rise suddenly. (3) Coverage of whole network marketing After interviewing market opportunities, what is the coverage of whole network marketing? 1, search engine marketing search engine provides a channel for netizens to query information. Search for different needs by searching various keywords, plan keywords according to the characteristics of industries, regions and products as a whole, study the popularity and relevance of keywords, get a higher ranking order in the results page of search engines, and increase the amount of corporate websites included by mainstream search engines and the amount of web pages displayed. When customers look for related products or services in search engines, they can find enterprise information conveniently and quickly. 2. Social networking Social networking has the largest number of users, the fastest information dissemination, the greatest influence and the highest commercial value, and can also bring huge business opportunities to enterprises. Even companies that don't do online marketing have a deep understanding of this. 3. Classified Information Platforms Various classified information platforms in the industry can gather all kinds of information in the industry, attract different people, and spread their own brands with the help of classified information platforms. In addition to the above, there are actually many areas covered by the whole network marketing, including our common video sharing, portal media websites, well-known encyclopedias, post bars and so on. , can quickly and effectively enhance the visibility of enterprises. The most important thing to do a good job in the whole network marketing is to attract attention. You can use various ways to increase popularity and attract customers' attention. (4) Why can't the whole network marketing be done well? There are so many geographical advantages in network-wide marketing, why do many enterprises still fail to do well? No. 1, the whole network marketing is not omnipotent. Speaking of network-wide marketing, many friends think it is quite high, and many companies want to do network-wide marketing. The cost involved in the whole network marketing is very large. Under normal circumstances, the marketing circle does not recommend small and medium-sized enterprises to do the whole network marketing themselves. Moreover, we often say that the whole network marketing should also consider the specific situation of the industry and screen out the promotion channels and platforms suitable for our own industry, instead of covering all the platforms on the Internet. In the final analysis, it is still a question of cost. 2. Is the mass platform popular for you? What friends who do internet marketing often do is to choose the popular platform. But have you ever thought about a question? The platform is very popular, with many users, but must your customers be on this platform? The right one is the best. At the same time, many companies especially like to rub hot spots. Here, we only pay attention to the value brought by other people's hotspots, without in-depth analysis of the process of hotspots, which may not be applicable in the whole network marketing. Because hot spots can't be wiped casually, and they are wiped well. Third, professional people do professional things. The whole network marketing needs a high degree of professionalism, and no one can do it casually. In the past, traditional media focused on content and channels. Many people think that Internet marketing is to integrate content and channels, but there are many problems involved. It seems that the integration of a content and a channel is actually very profound. How to do the content? Do what content? What details should I pay attention to? Which channels to choose? What kind of content and channel do you choose? These are all issues that professional operators need to consider. 4. Reasonable marketing cost control cost input is an important problem faced by many enterprises when doing Internet marketing, which often leads to premature death due to insufficient investment. Many friends are eager for quick success and instant benefit in internet marketing, but they will not do it in the short term. They don't analyze the specific reasons for ineffectiveness and which link has gone wrong. In fact, in this process, more people don't know where the reason is, and more people are complaining that Internet marketing is useless. As analyzed above, it is more troublesome to do internet marketing, and it is still necessary to find professional people to do professional things, which can relatively control the cost. Many enterprises think that "isn't the Internet all free?" In fact, this idea is all wet, because low cost does not mean no cost, and negative emotions will affect the entire enterprise management to lose confidence in Internet marketing, and finally go away. Is the whole network marketing useful? The answer is of course yes, but in the actual operation process, we need to deeply position our own brand, analyze our own products, clarify our own values, and adopt different promotion methods in combination with different platform channels. This is the direction of the whole Internet marketing. Only systematic, professional and persistent, the whole network marketing will bear fruit. However, an experienced and efficient marketing team is not so easy to set up, which requires not only long-term recruitment of talents, but also long-term running-in time and trial-and-error experience. Far from being hydrolyzed, thirst is impossible. If enterprises want to develop as soon as possible, or to tide over the difficulties during the epidemic, it is the key to solve the immediate problems first. At this time, enterprises can try to outsource some projects to marketing companies. Give professional things to professional people. Although this will cost a certain amount of money, the effect is very intuitive, and it can also bring a lot of practical experience to enterprises, which is equivalent to on-site teaching. However, there are many marketing enterprises in the market, and enterprises are easy to be picky. After all, this kind of thing still needs to be cautious. Regardless of the funding problem, if the marketing is ineffective, it will waste a lot of time. At this time, professional leading integrated network marketers can really help enterprises get rid of the marketing dilemma. In this regard, I recommend a corporate media marketing scheme that combines quality and efficiency. (V) Enterprise Media Solution Combining Quality and Efficiency Shanghai Ibn Industrial Co., Ltd. (hereinafter referred to as "Ibn") began to cut into the field of Internet marketing with technology in 2003, and provided customized solutions for enterprises by integrating various means and methods of "operation+technology+media+content" to empower enterprises to grow. Local enterprise media combine their own advanced technology and mature products, innovatively propose a one-stop omni-channel management solution, comprehensively integrate resources, open up online and offline channels, solve the problem of data islands, and form a three-dimensional marketing system covering all channels. Where there are customers. Where there is the tentacles of corporate media. Our customers come from all walks of life, including emerging enterprises, traditional enterprises and some sunset industries. Many enterprises have never heard of it before, but we have achieved good results through our corporate media marketing. The main reasons are as follows: 1. Scientific Positioning In recent years, local enterprise media has contacted customers from all walks of life, making local enterprise media a senior observer in many industries. Compared with the self-positioning of enterprises, local enterprise media can make a more scientific and objective market positioning for each enterprise. Second, accurate analysis of data In today's era, it is not difficult to obtain big data. But big data alone is not enough. First of all, make sure these data are accurate, otherwise these data are just a bunch of numbers full of water. Local enterprise media have established their own huge database through many online marketing projects. At the same time, local enterprise media also has an experienced and large-scale marketing integration executive team. They can quickly and accurately extract the data needed for enterprise marketing, conduct in-depth analysis, put forward constructive and executable marketing plans, and conduct long-term enterprise marketing publicity according to the marketing plans. Third, the original enterprise media marketing plan The original enterprise media marketing plan has been polished for many years and achieved fruitful results. At present, the "local enterprise media content management platform" has obtained the national software copyright. Local big data user demand mining, used to build the content system of enterprise media marketing, has been widely used in all walks of life. Fourth, accurate content delivery Driven by big data, local enterprise media can achieve more accurate content delivery, which can deliver marketing content where customers need it through technical means, and can also continuously optimize iterations through real-time data tracking feedback, so that data such as the number of marketing content presentations and click-through rates can achieve rapid growth. V. Corporate Media Marketing Tools Our corporate media has a self-developed corporate media marketing tool. It has a number of intelligent production and operation technologies for content. Even videos can be mass-produced, and one person can replace an entire professional team. The marketing cost is greatly reduced, and the operational efficiency is greatly improved! Moreover, local corporate media serve customers according to the Amoeba team model, and assign a special team for each brand customer to provide consulting, guidance and landing services for the global marketing plan of corporate media at any time. So far, we have established long-term cooperative relations with many service and product-oriented enterprises, spanning all kinds of high-end enterprises. Since its establishment, the company has achieved 200% customer satisfaction and won the 8 th China Innovation and Entrepreneurship Leaders Summit-Innovative Brand Award; "It is better to retreat and form a network", and the media marketing of local enterprises warmly welcomes us to open it. Let's take technology as the warp and creativity as the weft, weave an influential net and capture the future in the vast market ocean.