Cause analysis: the third item below.
Sina Weibo "V" organization certification includes the following contents:
The official government standards are as follows:
Scope of certification:
All kinds of government organs, institutions, large state-owned enterprises and social organizations with administrative functions at home and abroad.
At present, it mainly covers public security organs, party organizations, judicial organs, transportation organs, tourism organs, industrial and commercial tax organs, municipal organs, foreign-related organs and so on.
Certification requirements:
Nicknames are standardized and reasonable; Have an avatar; Release Weibo; The certification description needs to fill in the full name of the organization+official Weibo; V users of government agencies with administrative levels above the county level can enter the Hall of Fame.
Information requirements:
Proof materials: official Weibo certification application information form, official letter of government agency with official seal.
Information: full name, certification description, location, contact person, telephone number, position and email address of the institution.
Foreign consulates apply for certification:
When applying for government certification, a foreign consulate shall submit the following materials in addition to the official letter of government certification stamped with the official seal of the consulate:
Consular certification documents, such as notice of code assignment of special institutions;
Copy of current consular identity card;
A letter of authorization signed and sealed by the consul.
Media certification standards:
Newspapers: organ newspaper, metropolis daily and professional newspaper.
Magazines: current affairs news, business finance, sports, IT, digital, life, fashion, entertainment, culture and literature, popular science education, automobile, real estate, aviation, animation, photography, tourism, professional publications;
TV
? All TV stations
? TV channels: satellite TV, local channels.
? Television programs: news programs, financial programs, sports programs, cultural and entertainment programs, life programs, military programs, science and education programs, children's programs, old-age programs, agricultural programs, and legal programs.
radio station
All radio stations
Radio frequency: transportation, news, literature and art, urban people's livelihood, economy, music, foreign languages, sports.
Radio column
news agency
Media website
New media: digital media, mobile media and mobile media.
Institutions from the media: IT Internet, beauty, life, literature and art, tourism, finance and economics, food health, sports, fashion and others.
Podcast: Internet radio, audio books, radio dramas, network dubbing, variety show crosstalk.
Sina products
Enterprise certification:
Scope of enterprise certification:
Company account number: used for corporate image promotion and official information release;
Branch account number: used for publicity and provision of local services by branches, branches or chain institutions of legal persons;
Product account number: used for main/sub-product promotion, marketing activities and public relations (note: the product has trademark or software registration certificate);
Recruitment account: collect information about job seekers and recruit employees or interns;
Customer service account number: provide business consulting services and handle user complaints and suggestions; In principle, only three blue V accounts with different purposes can be applied for the same business license to maintain customer relations. If you need to authenticate more than 3 official accounts, you must meet any of the following conditions:
Chain enterprises with multiple branches;
Large enterprises with a registered capital of more than 654.38 million yuan, including multiple sub-brands and business lines;
Weibo official partner.
Enterprise certification conditions:
Weibo's avatar should be a corporate trademark /logo or a brand logo;
The nickname of Weibo should be the full name or clear abbreviation of the enterprise/brand;
If the nickname is an agent brand, it should reflect the agent area;
Nicknames in Weibo can't contain only a general descriptive word, and can't use over-decorated words.
The enterprise provides information such as the business license of enterprise legal person/business license of individual industrial and commercial households that have completed the effective annual inspection;
If the nickname of Weibo is inconsistent with the registered name of the business license, relevant supplementary materials, such as trademark registration certificate and power of attorney, shall be provided.
Enterprise certification information:
Basic information:
Copy of business license: a copy of the business license that passed the latest annual inspection, and take the copy in the form of clear color photos;
Enterprise certification letter stamped with the official seal of Red Company (please refer to the certification information submission page for details of the official letter download), and the contents of the official letter are manually printed and photographed in the form of clear color photos;
Supplementary materials:
Private brand: trademark registration certificate, software copyright certificate, etc. ;
Agency brand: agency authorization, agency authorization contract, etc. ;
Brand joining: brand joining certificate;
Corporate websites/online stores: screen shots of website filing information, Tmall mall seller information or Alibaba supplier information page.
Enterprise physical store: the certification document that the physical store belongs to the enterprise, such as the catering service license.
Note: All non-Chinese materials should be provided with original materials and color translations stamped with the official seal of the translation company.