Taobao women's experience in opening stores 1 1. First of all, of course, the facade-store name, store logo, advertising language, recommended places in the store.
The facade work should be done well, and the store name and logo are the signboards of a store, because guests will first see that a good store name and logo will make people remember your store, a good advertising language will impress people, and a good recommendation position will hook people's desire to buy to a great extent. (The recommended position here refers to the row below the in-store announcement. For example, in the recently hit "Changjiang No.7", I put the doll 7 in the movie in that window to let the guests know that our store also sells it. By analogy, if my products are promoted or discounted, I will put them in the window to recommend them, and the number of hits is high, so there are more opportunities to sell them.
2. Secondly, the decoration of the store.
My shop is basically not decorated, except for the baby classification. Occasionally add a good concert as background music, and delete it later, mainly considering that the more decoration, it will affect the speed of opening the shop's webpage, and sometimes the product will become X, and the product will not be decorated. In short, according to personal preference, it's not complicated enough to open the webpage!
3. Description and explanation of the baby
The description of the baby should be as detailed as possible, but also concise. Don't be so wordy that you don't explain the nature and characteristics of your baby clearly. There is a better way, that is baby photos. A good picture is worth a thousand words. When taking pictures, try to shoot the baby from many angles and details, so that customers can see it at a glance. Remember that the baby's picture cannot be empty, hehe *(n_n)*. Other shipping contact information is also best explained.
4. Speaking of details, how many pictures are there-online photo albums.
Pictures described by the baby can't be uploaded to Taobao directly from the local folder. You should upload the baby pictures to the online photo album first, and then connect them to Taobao from the photo album. Some online photo albums can support external connections, while others can't.
5. Give your baby a good name-baby keyword.
The baby's name is related to the possibility of the baby being searched, but only 30 words are allowed. What should I do? For example. For example, a product sold in my shop is Snoopy/Snoopy cute keychain, schoolbag pendant and hanging chain, and the key words are keychain, pendant, hanging chain and Snoopy. If someone enters these words to search (provided that there is a recommendation in the window, as mentioned in point 6 below), then my baby will be easier to find, hehe. Let's use our wisdom and make good use of the small orange word in the popular search on the home page to give the baby a good name.
6. The baby description is done, and then it is the turn of product pricing.
As a novice seller, because of his inexperience, he is likely to get a price higher than the retail price when he gets the goods. How can I get a reasonable wholesale price? First of all, we have to go to Alibaba, search for the baby you want, and then know the approximate price after comparison. After the goods arrive, we can start pricing. I am like this. I compare the baby's price in Taobao, and then choose a reasonable price range, and buyers will compare when buying. (Editor: Administrator)
7. Is it time to put it on the shelves? -Baby's shelf life.
Well, I think everyone has learned a lot. Here I sum up the experience of others. (Not stealing, hehe) We all know that the shorter the time, the higher the ranking when searching, from 10: 00 to 1 1: 00 in the morning and from 3: 00 to 5: 00 in the afternoon and evening. And the shelf life is also set to 7 days, Xixi.
8. It's time to recommend the goods after they are put on the shelves-using the window to recommend them skillfully.
Novice sellers must make good use of window space. First, we must choose the baby in the store with little time left, and then choose the most beautiful and competitive product to recommend. Because, the baby that we sun out is to compete with all the sellers' babies, so we must recommend the most powerful, best and most beautiful products, so as to attract customers to your store.
9. When the product is ready, don't forget to tell others about the special activities in your store-announcements and information.
The most attractive things are written in the first line, such as what preferential activities and special information. Because the information in the bulletin is slower than that in teaching, many people will always stare at the bulletin and see everything.
10. The store opened, and then of course, Want Want stayed online.
Everything is ready, Want Want should go online, especially at10: 00-1:00 in the morning, 3: 00-5: 00 in the afternoon and 7: 00- 10: 00 in the evening. This time is the shopping peak. Want Want Online can solve the problems raised by buyers at any time and communicate well. By the way, I was away from the computer last night. As a result, a guest wanted to buy something, and I was never there. Well, there are two wrong transactions. Therefore, sellers and friends must try to stay online. If they are not online, they should also set up an automatic reply. Don't miss any chance. Friends of Taobao, come on.
1 1. If you have Want Want, you should make good use of the custom status of Want Want.
Want Want's scrolling custom status inadvertently gives everyone a chance to show themselves. You can hang the latest dynamic information of your store, such as the latest product information, the latest preferential information and the latest product portfolio information, and just scroll. Is it useful?
12. How do novice sellers compete with crown sellers-service and attitude?
Taobao has many sellers and many buyers. Most buyers will choose shops with high credit, but people in these shops are often too busy to answer every customer's questions properly. At this time, some buyers will choose new stores. Therefore, a novice seller should serve every customer patiently. Once he becomes an old customer, he will definitely introduce his friends to your store, not to mention the benefits.
Taobao female shop opening experience 2 Taobao shop opening experience I am doing mobile phone recharge business. Today, I have opened the store for 20 days, and I am almost 4 years old. Although the profit is not very high, the basic expenses can still be guaranteed. Here, I will briefly summarize some basic problems encountered by beginners in opening a shop and how to solve these problems, hoping to bring some reference value to those novice friends who are ready to open a shop or don't know anything about the opening process. Okay, get to the point.
First: thinking and planning before opening a store. As the saying goes, don't fight an unprepared battle, you must think well and plan everything. Ma Yun said in the inspirational speech in the third season of Win in China that we only need a general direction to do one thing, but we must have good ideas and logic in the process of doing it. Only when the logic is right will you do things step by step in the direction you want. So for those novice friends who want to open a shop, you can first think about what products or industries you want to do, how to do it, and how to do it. Write all these problems on paper, think and solve them one by one. It's good for you to open a shop in the future.
Second: preparation before opening a store-Taobao University has been learning the basics for 20 days. Many novice friends have asked me about opening a shop, but they all ask some basic Taobao knowledge, such as "how to open a shop?" "How to trade?" "How does the baby upload?" "Where can I find the source of goods?" "How to take a screenshot?" "How to write a description of the baby?" "How to use Want Want?" ? Wait, this series of questions. At first, my answer was not bad. Later, more and more people asked these basic common sense questions, which made me cry. They regard me as a free teacher at Taobao University. My time is spent on these free consulting services, and I have no time to take care of my own shop. Sometimes I really don't want to pay attention to these boring questions. But seeing so many novices, I was confused and didn't answer. I'm sorry. So I have to warn those novice friends or friends who are about to open a shop. If you encounter technical problems or management skills of online stores, we can still discuss them together. If it is some basic Taobao knowledge, please go to Taobao University and study hard. Don't waste everyone's time by asking common sense questions about pediatrics. Of course, the knowledge of opening a shop in Taobao can be learned by asking others. That is not desirable, because it is difficult for you to have a systematic understanding of Taobao knowledge, so I strongly recommend that you go to Taobao University to seriously study basic common sense and transaction process, and the most important thing is anti-fraud knowledge. This not only saves your time, but also saves the time of those shopkeepers who are kind enough to help you.
Third: Taobao opens a shop-please upload it carefully 10 baby. As we all know, Taobao opens a shop, as long as you upload 10 treasures, you can open a shop. Therefore, most novice friends started with the idea of opening a shop first, uploaded the treasure of 10 casually, and started their own journey of opening a shop in Taobao. But who knows this is the worst habit of doing business? Doing business is the same as being a man. If you don't take it seriously, you can't operate wholeheartedly. So please be careful to upload it. Before uploading each baby, you can go to Taobao and search the price, name and description of the baby in the same store on Taobao, so that you can refer to it. In this way, you can really publish your own baby and let customers find you better.
Fourth: marketing skills-release baby in prime time. Many novice friends don't know what prime time is, haha, in fact, this is created by myself. The so-called prime time is the time with the most passenger flow, so I won't write it here. Novice friends can experience Curie, where many experts have written posts about the best time for babies to put on shelves. Personally, I divide the prime time of the online shop into three periods, from 9: 30 am to 165438+ 0: 30 am, from 14 to 17 in the evening, and from 19: 30 to 22: 30 in the evening. We earned and released our treasure in these three periods, and we chose 7 days as the cycle of our treasure release, instead of 65438. In this way, our baby will have another chance to be exposed in Taobao, and then our chances of clinching a deal will be doubled. Of course, we must insist on letting the baby go for at least 7 days continuously, so that our baby will have a continuous cycle. In the second cycle, we will immediately put the baby on the shelves, so that our products will be removed from the shelves and put on the shelves regularly.
Fifth: baby naming skills-study search engine preferences and formulate keywords for baby naming, which is the most headache for novice friends. I consulted all my novice friends and asked me how to name my baby. In fact, the naming of a baby is a great knowledge, which cannot be expressed clearly in a few words. Getting a good experience requires more practice and research. However, we can generally operate the naming of babies according to two ideas. First, the search engine based on Taobao. For friends who know about network promotion, everyone knows that catering to the likes of search engines can achieve twice the result with half the effort. Therefore, before we name the baby, we should search the keywords of the product name you want to do on Taobao to see how many babies can be searched on Taobao, and choose the keyword with the most search as the main keyword of your baby's name, so as to confirm other keywords in turn according to the baby's attributes. There are no examples here. If you don't understand, please read another post written by me (the third day of Taobao's business-practical skills for baby naming (illustrated)). Second, this is the most mindless lazy method. Search Taobao for the name of the goods you want to sell, and then find those crown-level sellers to see how they are named. You can copy their baby names and change them into your own baby names.
Sixth: publicity skills-choose the right audience to achieve twice the result with half the effort. Many novice friends basically don't know how to promote it. They all think that if the store opens, money will flow into their pockets like running water. But with so many storefronts on Taobao, we are just a drop of water in the sea of Wang Yang. How can others find you if you don't promote publicity? Then the money won't come. But promotion is not blind promotion, and this illegal practice of promoting everywhere will only waste time and be thankless. So we need to determine who our products will be sold to, and these people often appear there. When you identify a series of such problems, and then you promote them in a targeted way, you will soon find that more and more people will pass by your store. When the flow of people is large, the purchase volume will naturally come up. So how do we promote it? Personally, I mainly promote it from two aspects. First, promote in Taobao, go to the community, inquire, post and reply in Jianghu, increase your exposure and let more people see you. Of course, the reply must be sincere and have your personality, so that others will pay more attention to you. Then write more posts, preferably more essence posts, but so far I don't have essence posts, only one hot post (be careful and calm, so that scammers will never succeed-to friends who just opened the store! ), recommended by Taobao, novice friends can go and have a look. Second, promote your online shop on other websites, forums, communities, blogs, QQ, MSN, etc. In addition to Taobao, it is best to promote it in a soft way, which may achieve unexpected results.
Seventh: the secret of success-four words: stick to it. There are countless new stores and dead stores on Taobao every day, but most of them died because they didn't persist until the end. The most taboo for beginners to open a shop is three days of freshness. After three days, there was no passion. The baby doesn't want to go to the store, and the store doesn't want to promote sales, but they always want money to go into their pockets. They will ask, why doesn't anyone come to my store to buy things? I can't hold on any longer. In fact, Taobao is a place of fair competition. Every treasure in our store has different advantages in price and performance at different times. For example, at a certain time on Taobao, your baby has the cheapest price and the best performance. At this time, customers may buy your baby. But in a certain period of time, there are babies with better price and performance than your baby. Then the chances of customers buying your baby are much less. Therefore, our novice friends should constantly modify our baby's name and vigorously promote our baby. The most important thing is to keep thinking and summarizing why customers don't come to buy our baby. Therefore, when there is no business, we should insist on thinking and summarizing, and when there is business, we should think and summarize more. Only by constantly thinking and improving in persistence can we make greater progress. The above is a small summary since I opened the store for 20 days. I hope it will help novice friends.
Taobao women's experience in opening a shop III. I am engaged in mobile phone recharge business. Today, I have opened the store for 20 days, and I am almost 4 years old. Although the profit is not very high, the basic expenses can still be guaranteed. Here, I will briefly summarize some basic problems encountered by beginners in opening a shop and how to solve these problems, hoping to bring some reference value to those novice friends who are ready to open a shop or don't know anything about the opening process. Okay, get to the point.
First: thinking and planning before opening a store.
As the saying goes, don't fight an unprepared battle, so you must think well and plan everything. Ma Yun said in the inspirational speech in the third season of Win in China that we only need a general direction to do one thing, but we must have good ideas and logic in the process of doing it. Only when the logic is right will you do things step by step in the direction you want. So for those novice friends who want to open a shop, you can first think about what products or industries you want to do, how to do it, and how to do it. Write all these problems on paper, think and solve them one by one. It's good for you to open a shop in the future.
Second: preparation before opening a store-learning basic knowledge at Taobao University.
Since I opened the store for 20 days, many novice friends have asked me about opening the store, but they all asked some basic Taobao common sense, such as "How to open the store?" "How to trade?" "How does the baby upload?" "Where can I find the source of goods?" "How to take a screenshot?" "How to write a description of the baby?" "How to use Want Want?" ..... and so on this series of questions. At first, my answer was not bad. Later, more and more people asked these basic common sense questions, which made me cry. They regard me as a free teacher at Taobao University. My time is spent on these free consulting services, and I have no time to take care of my own shop. Sometimes I really don't want to pay attention to these boring questions. But seeing so many novices, I was confused and didn't answer. I'm sorry. So I have to warn those novice friends or friends who are about to open a shop. If you encounter technical problems or management skills of online stores, we can still discuss them together. If it is some basic Taobao knowledge, please go to Taobao University and study hard. Don't waste everyone's time by asking common sense questions about pediatrics. Of course, the knowledge of opening a shop in Taobao can be learned by asking others. That is not desirable, because it is difficult for you to have a systematic understanding of Taobao knowledge, so I strongly recommend that you go to Taobao University to seriously study basic common sense and transaction process, and the most important thing is anti-fraud knowledge. This not only saves your time, but also saves the time of those shopkeepers who are kind enough to help you.
Third: Taobao opens a shop-please upload it carefully 10 baby.
As we all know, Taobao can open a shop by uploading 10 babies. Therefore, most novice friends started with the idea of opening a shop first, uploaded the treasure of 10 casually, and started their own journey of opening a shop in Taobao. But who knows this is the worst habit of doing business? Doing business is the same as being a man. If you don't take it seriously, you can't operate wholeheartedly. So please be careful to upload it. Before uploading each baby, you can go to Taobao and search the price, name and description of the baby in the same store on Taobao, so that you can refer to it. In this way, you can really publish your own baby and let customers find you better.
Fourth: marketing skills-release baby in prime time.
Many novice friends don't know what prime time is, haha, in fact, this is created by myself. The so-called prime time is the time with the most passenger flow, so I won't write it here. Novice friends can experience Curie, where many experts have written posts about the best time for babies to put on shelves. Personally, I divide the prime time of the online shop into three periods, from 9: 30 am to 165438+ 0: 30 am, from 14 to 17 in the evening, and from 19: 30 to 22: 30 in the evening. We earned and released our treasure in these three periods, and we chose 7 days as the cycle of our treasure release, instead of 65438. In this way, our baby will have another chance to be exposed in Taobao, and then our chances of clinching a deal will be doubled. Of course, we must insist on letting the baby go for at least 7 days continuously, so that our baby will have a continuous cycle. In the second cycle, we will immediately put the baby on the shelves, so that our products will be removed from the shelves and put on the shelves regularly.
Fifth: baby naming skills-study search engine preferences and formulate keywords.
The naming of babies is the biggest headache for novice friends. I consulted all my novice friends and asked me how to name my baby. In fact, the naming of a baby is a great knowledge, which cannot be expressed clearly in a few words. Getting a good experience requires more practice and research. However, we can generally operate the naming of babies according to two ideas. First, the search engine based on Taobao. For friends who know about network promotion, everyone knows that catering to the likes of search engines can achieve twice the result with half the effort. Therefore, before we name the baby, we should search the keywords of the product name you want to do on Taobao to see how many babies can be searched on Taobao, and choose the keyword with the most search as the main keyword of your baby's name, so as to confirm other keywords in turn according to the baby's attributes. There are no examples here. If you don't understand, please read another post written by me (the third day of Taobao's business-practical skills for baby naming (illustrated)). Second, this is the most mindless lazy method. Search Taobao for the name of the goods you want to sell, and then find those crown-level sellers to see how they are named. You can copy their baby names and change them into your own baby names.
Sixth, promote publicity skills-choose the right audience to achieve twice the result with half the effort.
Many novice friends basically don't know how to promote it. They all think that if the store opens, money will flow into their pockets like running water. But with so many storefronts on Taobao, we are just a drop of water in the sea of Wang Yang. How can others find you if you don't promote publicity? Then the money won't come. But promotion is not blind promotion, and this illegal practice of promoting everywhere will only waste time and be thankless. So we need to determine who our products will be sold to, and these people often appear there. When you identify a series of such problems, and then you promote them in a targeted way, you will soon find that more and more people will pass by your store. When the flow of people is large, the purchase volume will naturally come up. So how do we promote it? Personally, I mainly promote it from two aspects. First, promote in Taobao, go to the community, inquire, post and reply in Jianghu, increase your exposure and let more people see you. Of course, the reply must be sincere, have your personality, and don't do anything casually, so that others will pay more attention to you. Then write more posts, preferably more essence posts, but so far I don't have essence posts, only one hot post (be careful and calm, so that scammers will never succeed-to friends who just opened the store! ! ), recommended by Taobao, novice friends can go and have a look. Second, promote your online shop on other websites, forums, communities, blogs, QQ, MSN, etc. In addition to Taobao, it is best to promote it in a soft way, which may achieve unexpected results.
Seventh: the secret of success-four words: stick to the end.
There are countless new stores and dead stores on Taobao every day, but most of them died because they didn't persist. The most taboo for beginners to open a shop is three days of freshness. After three days, there was no passion. The baby doesn't want to go to the store, and the store doesn't want to promote sales, but they always want money to go into their pockets. They will ask, why doesn't anyone come to my store to buy things? I can't hold on any longer. In fact, Taobao is a place of fair competition. Every treasure in our store has different advantages in price and performance at different times. For example, at a certain time on Taobao, your baby has the cheapest price and the best performance. At this time, customers may buy your baby. But in a certain period of time, there are babies with better price and performance than your baby. Then the chances of customers buying your baby are much less. Therefore, our novice friends should constantly modify our baby's name and vigorously promote our baby. The most important thing is to keep thinking and summarizing why customers don't come to buy our baby. Therefore, when there is no business, we should insist on thinking and summarizing, and when there is business, we should think and summarize more. Only by constantly thinking and improving in persistence can we make greater progress.
The above is a small summary since I opened the store for 20 days. I hope it will help novice friends.
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