Judging from the geographical environment where the company is located, Sanjiang Plain, one of the three black soil belts in the world, has unique natural resources for agricultural production, good illumination and fertile soil to build a national green organic food production base. In terms of development strategy, the company aims at the leading brand of rice industry in China, uses 3C brand management mode, puts forward the brand value concept of commitment, creation and competition, takes the strategic adjustment of economic structure as the focus, takes the road of new industrialized agriculture development, and promotes the economic benefits greatly.