Modern factory building creates a happy movement.
The company now has10.5 million square meters of modern standard industrial workshop, with more than 5,000 employees, and regional sales companies spread all over 27 provinces and cities in China. Nearly 5,000 brand stores have built a nationwide huge network terminal monopoly system, which makes happy sports spirit everywhere. Today's VIP Bird is not only an advanced enterprise with soaring sales and market share, but also a new, energetic and ambitious national sports brand.
Strive for innovation and progress, and the brand changes with each passing day.
In a short period of seven years, Guiniao's brand and corporate image have been promoted to a new height: in 2002, the company began to develop its own brand, that is, at a resolute speed, invited superstar Andy Lau and diva Cecilia Cheung as brand image spokespersons, which became an instant hit in the brand-intensive sporting goods market. In 2006, Guibird went further and became a strategic partner with the Small Ball Sports Management Center of the State General Administration of Sport, and became the sole sponsor of sports equipment for eight teams including China Golf Team, China Table Tennis Team and China Bowling Team. Guibird has also become the sporting goods brand with the largest number of sponsors for national sports teams in the same industry, and its blockbuster sponsorship scale is beyond the reach of other sporting goods brands. In 2007, the brand began to join hands with top international think tanks, and in 2008, it put forward a new strategic development theme, clarifying the brand spirit of "no one can stop". In 2009, it was first proposed that "sports happiness" is the essential spirit of sports, which stands out from the demands of many similar brands full of competition and pressure at home and abroad!
Forward-looking, happiness is the foundation of sports.
Today, the far-sighted VIP bird is working towards a higher goal, providing more comfortable and professional products for consumers who love life and pursue self and freedom, advocating "moderate, relaxed and healthy" sports methods and interpreting the sports proposition of "happy sports". With the concept of "happy sports", let the spirit of sports permeate everyone's life in China, thus helping China realize its dream of becoming a sports power and continue to promote the healthy development of sports in China.