The reminder of the impact of the epidemic in the past two years and the wave of industry financing have enabled the catering Yujun to quickly realize the capital awakening. Well-known catering enterprises in Henan, such as Bingcheng, Shi Guoquan Hui, and Banu Maodu Hotpot, have all reported market stories with capital-from the food symbol in the era of 1.0 to the leading brand in the era of 2.0, the commercial evolution of Henan catering may have just begun.
In the past two years, Henan catering enterprises and capital have ushered in the "honeymoon period". Public reports show that many catering enterprises in Henan have had close contact with capital.
65438+1October 13, the media revealed that the A round investment of Mi Xue Ice City was 2 billion yuan, which was led by Longzhu Capital, a subsidiary of Meituan. After the financing is completed, the valuation of Mi Xue Ice City exceeds 20 billion yuan. Although Mi Xue Ice City denied this, it also revealed that it did not rule out contact with capital.
/kloc-in March, 2007, Pot Circle Food Club announced the completion of the $300 million Series D financing, which was led by CMB International, with a post-investment valuation of over $2 billion.
On June 24th, 36Kr reported that Banu beef omasum hotpot will complete a new round of financing of over 500 million yuan, led by CPE Yuanfeng Capital, followed by Sunlight Capital and Gao Rong Capital.
On June 25, a source revealed that the core team of Gaochun Capital investigated the potato powder of two brothers and sisters, the leading fast food enterprises in Henan.
In the first half of 200212002, the catering circle in Henan was filled with the smell of capital. The leading brands of mainstream categories in Henan catering industry have welcomed the olive branch thrown by top VC.
Henan catering people who have always liked to "bury their heads in pulling carts" jumped onto the cusp of new consumer investment without warning.
After the short-term impact of the COVID-19 epidemic last year, the overall growth rate of the catering industry. In the first half of this year, catering became the most active track for venture capitalists. According to incomplete statistics, in the first half of the year alone, China's catering industry completed more than 60 investments and financing, with a total financing amount of tens of billions.
As a big province of catering consumption, leading catering enterprises are naturally favored by investment giants.
On the other hand, the capital consciousness of Henan catering people is also awakening rapidly. The catering industry is an industry with abundant cash flow. Many operators have understood before that if they can make money, they should not take venture capital money.
However, with the acceleration of the capitalization process of various industries in China, the cognition of head catering brands is also changing quietly. Coupled with the impact of last year's epidemic, many people began to realize that capitalization is a powerful tool for enterprises to enhance their competitiveness and safety.
Du Zeng, the founder of Banu Maodu Hotpot, once said: Banu does not exclude capital, and capital is an important guarantee for running a good enterprise. When an enterprise grows bigger, it needs to have capitalization ability whether it is listed or not. If there is no capitalization ability, the safety of enterprises cannot be guaranteed.
Yang Mingchao, founder of Pot Circle Food Exchange, also said frankly after financing: Although I think it is very hot to take money, I am more practical to take this money. Because of this money, the pot circle has really done several major things and built an unbreakable industry barrier.
"An ambitious brand should not exclude all kinds of business tools. If capital is conducive to boosting enterprises to become bigger and stronger, they should connect and communicate with an open mind. " Song, the founder of potato flour, thinks so.
It can be said that it is the reminder of the impact of the epidemic and the wave of industry financing that makes the catering Yujun quickly realize the capital awakening.
What can you think of when you mention Henan catering? Many people will blurt out: Huimian Noodles, hot soup, Henan cuisine.
This combination can be described as the third article of Henan catering, and it is the category symbol of Henan catering enterprises in the era of 1.0, bearing the food memory of a region. However, after years of iterative evolution of catering enterprises in Henan, a number of more universal catering brands began to emerge from Henan and emerged in the national catering market. Typical representatives are these catering enterprises targeted by capital.
It is understood that the pot circle has opened more than 7,000 stores nationwide, which is undoubtedly a unicorn in the "home economic circle".
Barnu has opened 85 direct stores in China, covering more than 20 cities including Beijing, Shanghai, Xi, Nanjing and Zhengzhou, and set up four central kitchens in North China, Central China, East China and South China.
Brother and sister, both pioneers of potato flour category and head players of this category at present, have settled in more than 100 cities with nearly 600 stores after nearly 20 years of silent cart pulling, and are the "invisible champions" of fast food subdivision track.
Mi Xue Bing Cheng is the first brand in China new tea enterprises to break through 10,000 stores. Recently, the theme song of "Mi Xue Bing Cheng" received 65.438+68 billion plays in Tik Tok.
Zhang Haifeng, managing partner of CDH VGC, said: In terms of industry, with the continuous improvement of infrastructure such as supply chain, online payment and informatization, the chain catering industry in China will enter a golden development period of ten years, and this historical opportunity window will create many companies with a market value of 100 billion yuan.
The leading brands in Henan catering industry have also entered the 2.0 era: the pot circle focuses on new retail, the honey snow ice city leads new tea, Banu advocates new hot pot, and the brothers and sisters upgrade new snacks.
After docking capital, these enterprises also have their own new plans.
It is understood that Banu will focus on first-tier and new first-tier cities. In addition to Beijing and Shanghai, Banu's first stores in Shenzhen and Wuhan will also open soon, and new stores will be opened in cities such as Xi, Nanjing and Suzhou.
According to Song, the founder of the two brothers and sisters, snacks and fast food are the biggest track in the catering industry, and the categories have the opportunity to "redo" and the upgrade effect is obvious. What we have to do is to upgrade vertically and expand horizontally. Strive to break through thousands of stores in the next three years.
For Yang Mingchao, the founder of the pot circle, the future path is also very clear: from hot pot ingredients to barbecue, braised and fresh food, the barriers are gradually raised, and the moat of the pot circle is strengthened with diversified layout.
Mixue Ice City has proved its strength with actions: on the basis of the scale advantage of Wandian, through continuous brand promotion, it has continuously deepened the youth market.
From the food symbols in the 1.0 era to the corporate brands in the 2.0 era, the evolution of Henan catering may have just begun.