Enterprise values: the interests of investors, enterprises and employees are unified; Unity of efficiency and fairness;
The preservation and appreciation of assets and reputation are unified; Enterprise development and employee realization
Unity of personal values
Enterprise ethics: seeking the full harmony of enterprises in the social system: abiding by discipline and law, being honest and trustworthy.
Credibility is equally important.
Enterprise style: down-to-earth, striving for perfection, quick response and resolute action.