Development goal of Shenzhen Sony Ericsson Electric Appliance Co., Ltd.

Sony Ericsson adheres to the two strategic routes of "provincial general generation" and "terminal image construction", and established the "Core Agents Alliance Committee" to bring the national agents into the management of Sony Ericsson, so as to create a marketing team with the most strategic thinking, super cohesion and combat effectiveness. Today, Sony Ericsson has built 7 marketing centers in China, with 3/kloc-0 branches, more than 100 core agents and more than 6,000 sales terminals. Channels and terminals have become one of the biggest competitive advantages of Sony Ericsson.

Carry forward the past and forge ahead. In 2009, Sony Ericsson put forward the great development goal of "national Sony Ericsson". In addition to basing itself on the local market, Sony Ericsson has also formulated a long-term development strategy for the global market, that is, through long-term tracking and research in the global digital field, guided by the internationalization of technology, market and brand, and taking digital as the core development direction, Sony Ericsson will realize the strategic layout of the global market in the next five years and strive to make Sony Ericsson a world-renowned national brand.