Red Dragonfly adheres to the corporate core values of "seeking proximity from afar, respecting and caring for every shareholder and employee, supporting and caring for team spirit" and takes "inheriting shoe culture, focusing on shoe technology and creating customer experience" as its corporate mission, and has achieved good and rapid development over the years.
At present, Red Dragonfly has established five R&D and production bases in Yongjia, Wenzhou, Shanghai, Guangzhou and Chongqing. In China, it has 25 sales branches and more than 4,000 sales terminals, covering key cities in China.
Red Dragonfly has successively won China Famous Brand Product, China Real Leather Shoes King, and China Well-known Trademark, and has won many honors such as Consumer's Most Satisfied Brand, National User's Satisfied Product, China's Most Valuable Brand and China's Most Influential Industry Brand for many years.
Red Dragonfly's efforts in culture, technology and public welfare have become the biggest highlight of the brand.
Red Dragonfly explores, studies and spreads China shoe culture uniquely and persistently. Since 14, Red Dragonfly has created many firsts in China: establishing the first shoe culture research room, setting up the first shoe culture tour group, editing and publishing the first China shoe culture dictionary, publishing the first shoe culture series, and building the first national shoe culture museum in China.
In September, 2007, Red Dragonfly cooperated with South African National Power Company to develop and manufacture the first pair of sports shoes in China, which was considered as a landmark event that "China shoes industry entered the era of science and technology". Red Dragonfly took the lead in setting up an R&D center in Italy, and successively cooperated with domestic universities and foreign science and technology enterprises to set up a shoe science and technology laboratory, a human foot mechanical engineering laboratory and a testing laboratory. Red Dragonfly's shoemaking technology laboratory has been listed as Wenzhou R&D Center, municipal technology center, municipal testing center and Zhejiang enterprise technology center, and it is also the only laboratory in the industry that has passed the "National Laboratory" certification.
Red Dragonfly advocates the brand concept of "on the road, because of you". /kloc-In the past four years, we have adhered to the wealth concept of "the more wealth, the greater the responsibility" and donated more than 50 million yuan to social education, new rural construction and other public welfare undertakings. Red Dragonfly won the first "China Charity Award" issued by the Ministry of Civil Affairs, and Chairman Qian Jinbo entered the list of "Hurun China Charity Entrepreneurs" for four consecutive times.
The vision of Red Dragonfly is to become a modern and outstanding international shoes and clothing company, and to establish a respected brand in China.
The 20 13 National Corporate Culture Annual Conference, co-sponsored by china enterprise confederation and China Entrepreneurs Association, was held in Beijing. A number of enterprises and entrepreneurs who have made outstanding achievements in corporate culture construction were commended, and Zhejiang Red Dragonfly Footwear Co., Ltd. won the "National Outstanding Achievement Award of Corporate Culture".