★ Customer orientation
-Give priority to maximizing the interests of customers.
★ Integrity-based
-Take the highest professional ethics standards as the code of conduct and stick to every promise to customers.
★ Determined to excel.
-Strive for perfection in the fields of research, investment, marketing and service.
★ Professional independence
-Firmly adhere to the principles of professionalism, customers and independence.
★ Diligent and earnest
-spare no effort, blaze new trails and be conscientious.