Brief introduction of hao 123 website
The website address is as follows: (the content is exactly the same)
Founded in May 1999, it was originally named as "Wonderful and Practical Website" and later renamed as "Hao 123 Website Home". hao 123 is the first brand of Internet website navigation and the first stop for millions of users. "Good online life begins with hao 123" shows that hao 123 is the first portal for China netizens to surf the Internet!
Hao 123 provides the most convenient online experience for netizens. Friends who come here can quickly find the website they need without remembering too many complicated websites.
At present, almost all websites on the Internet follow the characteristics of hao 123, which has become an industry standard.
On August 3rd1,"2004 China Internet Conference and Asia-Pacific Digital Technology Expo" was held in Beijing, "Baidu acquired hao 123.com"! Baidu invested 50 million RMB, plus part of Baidu's equity, and the transaction price of both parties belongs to a website acquisition case involving a large amount in China Mainland.
Website founder
Li Xingping, grassroots, 1979, from Xingning, Guangdong. His parents are local farmers, and he returned to his hometown to make a living after graduating from Xingping junior high school. My first trip was in Shenzhen before 2005.
During the period of 1999, the Internet became more and more popular in China, and Internet cafes began to appear in Xingning County. At this time, Li Xingping, who became fascinated by the Internet, found a job as an Internet cafe administrator in a local Internet cafe.
Because he wants to help people save computers to make money, he needs to use the internet to inquire about information such as quotation of accessories. Soon he found it difficult to find information on the Internet. At that time, Chinese websites were not only not rich in content, but also limited in number. It was not easy to write down those websites expressed in English letters one by one. So, he thought of a solution, designed a personal webpage, collected websites he thought were good, and established links with them. The next time he goes online, he can easily go directly to these commonly used websites.
The identity of the Internet cafe administrator allows Li Xingping to spend every day online, playing games, chatting and surfing the Internet among netizens. Soon, he found that many people who came to Internet cafes didn't know how to surf the Internet, and they didn't know where to find what they needed after surfing the Internet. At that time, Internet access was expensive, but time and money were often wasted on luxury.
The simple personal homepage he designed began to play a magical role. He began to consciously collect and classify website addresses, and he thought of making a "website encyclopedia"-style thing. Half a year later, Li Xingping's personal homepage began to take shape. At that time, he named it "Website Daquan". He classified the top 5000 websites in China at that time and combined them according to their purposes. Then he started to do some click advertisements and website alliances. With the increase of traffic, the fixed advertising industry of websites has followed.
Li Xingping, the founder of hao 123, said that he has invested in the video sharing website 155.com, but now he spends most of his time "playing with friends" and does not intervene in the specific management of the website. However, Li Xingping said that he was waiting for new opportunities and would start his own business in the future.
Li Xingping said that after selling the navigation website hao 123 to Baidu, it basically stopped managing hao 123, and Baidu employees were responsible for the daily management. Baidu will only communicate with hao 123 when there is a major adjustment.
According to Li Xingping, the preparatory work for 155.com began in June and July this year. He invested 155.com in12 million, holding nearly 40% of the shares, but he is not responsible for management at ordinary times, and is mainly managed by partner Liu. Li Xingping admits that there are many video websites at present, and 155.com is not sure of success. In addition to 155.com, 038.com, IP address inquiry website IP 138.com and mobile phone information website 3533.com, Li Xingping also invested in many small and medium-sized Internet projects, but he did not put too much energy into these projects.
Li Xingping said that starting a business by himself is "very tired" compared with making a personal website, but he will definitely start his own business in the future, but he has not found a good project and has no clear plan.
Li Xingping once worked as an administrator in an Internet cafe. 1999 In May, he set up a website navigation station hao 123. Hao 123 page is very simple, just a navigation list of various websites, but there are many users in China. In August 2004, Baidu bought Hao11900,000 yuan and 40,000 shares. In 2006, shortly after Google entered the China market, it invested in 265.com, another navigation website.
fastrack
I. Why did hao 123 achieve great success?
(1)hao 123 locate it.
Hao 123 is successful because it is well positioned and represents the fundamental interests of the overwhelming majority of netizens. In the development stage of hao 123, the vast majority of netizens are basically novices, that is, those who can't remember the website, can't lose the website or are too lazy to lose it. At this stage, even if your website is in 888.com, netizens still can't reach your website, because they don't know where to enter the website at all. Where is it? The appearance of hao 123 conformed to the trend of rapid popularization of the network at that time, adapted to the actual situation that netizens were unfamiliar with network applications at that time, provided great convenience for netizens to surf the Internet, and truly represented the fundamental interests of netizens.
(2)hao 123 is successful because of its well-designed pages.
When it comes to hao 123 page design, many webmasters scoff. I mean, whether the page design is good or not will ultimately be tested by practice and recognized by netizens. Therefore, from the beginning of web design, we should start from the user's point of view, otherwise the best design will only be a flower in the mirror and a moon in the water. What's good about the design of hao 123? 1, not fancy 2, not fancy 3, or not fancy; On the page of hao 123, there are no particularly bright colors, no dynamic pictures and no sexy advertisements. Hao 123 gives people a sense of peace, and green is in harmony with other colors. With hao 123, there will be no visual fatigue, in other words, the eyes will not be tired. Why do many companies and home computers always use hao 123 as their home pages? Because 123 is fast (mentioned below) and there are no sexy advertising pictures, it is most in line with the characteristics of China people. People in China have reservations about sex, so if you open the homepage of your computer, those sexy pictures will appear. I guess I'll feel embarrassed at work. The homepage of Hao 123 is acceptable to everyone regardless of gender, age, unit or family. Therefore, broadband installers of China Netcom and Telecom and installers of computer companies often set hao 123 as the home page of users' computers.
(3) The technology of hao 123 is good.
Speaking of this, webmasters will be even more surprised. What I want to say is that the technology is good, not because of its sophistication or complexity, but because of its application. Hao 123' s home page opened very quickly, not because the server and bandwidth you think are good, but because hao 123 is not connected to the internet at all. When users open hao 123, they don't connect to the server of hao 123 at all, but open the page on their own computers. The user clicks another link and leaves hao 123. So, although tens of millions of users use hao 123 as their home pages, hao 123.
Second, why does hao 123 sell for tens of millions?
First, why do you sell hao 123, and then why do Baidu buy it?
Hao 123 Why do you want to sell it? Because the social environment of hao 123 is changing, the trend is that there are fewer and fewer junior netizens and more and more skilled netizens. The popularity of the Internet in cities is very fast, and now the peak has basically passed. The era of rapid growth of hao 123 is the era of rapid popularization of the Internet. The success of hao 123 is also a product of the times and a historical trend. When a netizen is familiar with the Internet, the service he uses most will be the search engine. The stationmaster of hao 123 saw this, and he knew that hao 123 would go downhill in the future, so this should be an important reason for him to sell hao 123. If hao 123 is still developing rapidly, it is estimated that Li Xingping will not sell it. Secondly, why did Baidu buy hao 123? Baidu is not stupid. Didn't Baidu know that hao 123 was going downhill? Baidu is also very clear, but why did Baidu buy hao 123? Because Baidu doesn't buy hao 123 because it is a cash cow. This should also talk about the background of the times. Baidu was eager to go public at that time. Hao 123 was acquired to improve the listing probability and increase the listed capital. Baidu's traffic and huge users of hao 123 can make foreigners more confident in Baidu's prospects, and Baidu's shares can be issued smoothly and get a good price.
Another point is out of fear of Baidu.
Baidu is afraid that it will be worse than pigs and dogs. In China market, it is difficult for any search engine to beat Baidu. On the Internet in China, hao 123 is the real son of heaven. Hao 123 whoever wants to succeed can succeed. Baidu's success has been greatly helped by hao 123, and quite a few netizens still use Hao 663 when searching. Other domestic search engines, don't just get some online pigs, sogou and the like all day. At the beginning, as long as you hold the very easy Emgrand 123, you can challenge the princes in the online Jianghu. At the beginning, if hao 123 had been embedded in the search box of Zhongsou, and with some efforts of Zhongsou, the search engine market would not be today's situation, but now, Hao 123, the incompetent son of heaven, has been hijacked by Baidu. Baidu will not let hao 123 be the emperor for a long time. Baidu aims to replace it. Now everyone probably understands why Baidu bought hao 123 with huge sums of money, but now it is unwilling to put too much energy into hao 123. Because Baidu's acquisition of hao 123 is not to further improve hao 123, but to be afraid that this weak son of heaven will fall into the hands of others and pose a threat to its strategy of realizing network hegemony.
Third, can the myth of hao 123 be reproduced?
Myths will not be repeated, but miracles will happen. Websites like hao 123 will have great development space in the future, but we can't simply copy hao 123. It is necessary to carefully analyze the changing trend of netizens' demand at this stage, and with unique creativity and distinctive features, a miracle similar to hao 123 will surely reappear, because netizens are searching websites and URLs.
The last paragraph, as the conclusion of this paper: Why hao 123 is successful, the most important point is that 60% of netizens in China will not modify their homepages, 30% of netizens are too lazy to modify their homepages, and 5% of netizens have no time to modify their homepages. If you are not inspired, my words will be in vain.
Baidu acquisition
This is a dust-settled acquisition. On August 3rd, 2004, Baidu announced that it had successfully acquired the homepage of Hao1/Kloc-0.9 million RMB and 40,000 shares. According to Liang Dong, vice president of Baidu, this acquisition is an important preparation for Baidu's listing.
Compared with Sina, Netease and Sohu, the unattractive Hao 123 has never received media attention, but its founder Li Xingping's screen name "Black Apple Doesn't Glow" is more well known.
But this does not prevent Hao 123 from being a great commercial success.
In fact, Hao 123 was officially launched from 1999 to 1 Alexa ranked 26th in the world in September 2004, surpassing domestic portals such as TOM. From the day it was founded, Hao 123 has become the first choice for many netizens after their computers are turned on, especially in urban and rural Internet cafes, where Hao 123 is often set as the homepage for surfing the Internet. Many grassroots netizens in China started surfing by clicking Hao 123.
Some people think that the success of Hao 123 is a miracle of Internet development in China and an unrepeatable "accident". However, it is the "two-in-one" identity of Li Xingping, the founder of Hao 123, who is both the website owner and the customer, that brings the natural sensitivity based on the customer experience and the ability to respond and improve anytime and anywhere, which constitutes the competitiveness of Hao 123, a website that seems to have no core competitiveness.
Hao 123 website inclusion principles
1. Does not include websites that contain reactionary, pornographic, gambling and other objectionable content or provide links to objectionable content, and websites whose names or contents violate relevant national laws and regulations. If your website has the above contents or links, please don't log in;
2. Some websites that provide homepage space contain advertisements (including pop-ups) or links with pornographic content, and this website does not include websites under such homepage space. If your homepage uses this homepage space, you can change the homepage space and log in.
3. Don't include websites without practical content. If your website is under construction and there is no complete content, please do not log in now. You are welcome to log in again after the website construction is completed.
4. Does not include websites containing viruses, Trojans, pop-up plug-ins or malicious changes to other people's computer settings and websites with multiple pop-up advertisements;
5. Websites that link to other people's websites (that is, websites without their own separate domain names) will not be included in this website;
6. Does not include websites that cannot be connected or browsed normally;
7. This website reserves the right to include your website or not, and the right to edit relevant contents in the website database of this website;