Mengniu and Coca-Cola got married. Which enterprise promoted the cooperation between the two companies? What's the background?

Recently, according to some media reports, Mengniu Dairy Group and Coca-Cola (China) Co., Ltd. formed in-depth cooperation, and the two sides jointly invested in the establishment of Keniu Dairy Co., Ltd., which is awesome. The name of this company looks grounded and interesting. It is reported that this awesome company will mainly engage in the production, sales and marketing of low-temperature milk products, one is a dairy giant and the other is a beverage giant. How the strategic cooperation between Mengniu and Coca-Cola will go in the future is very exciting. In recent years, low-temperature milk products have been sought after by many brands in the domestic market, such as Yili, Guangming, Junlebao, Fonterra and so on, forming a strong competitive atmosphere. Mengniu, as the top dairy group in China, has been deeply involved in dairy industry for many years and has good industrial R&D and production advantages. Facing the competition of low-temperature milk, it naturally doesn't want to lag behind others. Choosing to cooperate with a giant like Coca-Cola can make full use of its influence and funds to gild its own brand, which will help Mengniu to enhance the competitiveness of related products and expand overseas markets. As a traditional beverage giant, Coca-Cola has been involved and laid out in many beverage fields in recent years, forming a multi-category strategic transformation and wanting to become a more powerful comprehensive beverage company. Coca-Cola has laid out overseas markets for dairy products and beverages before. Obviously, facing the huge beverage market in China, Coca-Cola will not easily miss any good and promising investment opportunities. Mengniu has a good technical advantage in domestic dairy industry, and its industrial production system and milk source base are excellent. The strong alliance with Mengniu can form a good complementary promotion. It is reported that this cooperation with Mengniu is COFCO Coca-Cola Beverage Company, which is mainly controlled by COFCO, a Chinese-funded group. COFCO will naturally play an important role in the cooperation between Coca-Cola and Mengniu. Because COFCO became the largest shareholder of Mengniu in 2009, it helped Mengniu, which was in trouble at that time. COFCO is a well-known grain, oil and food import and export company and food producer in China, with huge capital and scale. It is a leading diversified product and service provider in the field of agricultural products and food in China. COFCO should also be happy with the cooperation between Mengniu and Coca-Cola. This strong alliance will form a huge competitive advantage in the industry, and COFCO will benefit a lot from it in the future.