According to a document disclosed by the Hong Kong High Court on May 3, Louis Vuitton said? Belle International and Lizhong Footwear Co., Ltd. (hereinafter referred to as Lizhong Footwear Co., Ltd.) began to sell a product that copied the brand 20 18 spring and summer series Archlignt sneakers from July 2065438. The price of this sneaker in Chinese mainland is 8 150 RMB. ?
Louis Vuitton said that Archlignt sneakers have been widely welcomed in China and the global market. Consumers will naturally associate the design of this shoe with the Louis Vuitton brand, while Belle International and Lizhong Shoes copied Archlignt sneakers and sold them without authorization. ?
In addition, Louis Vuitton also said that Archlignt sports shoes enjoy a good reputation in the world, and the low-quality imitations produced by Belle International will damage the reputation of the Louis Vuitton brand. ?
According to court documents, Louis Vuitton is applying for an injunction to immediately and permanently ban Belle International and Lizhong Shoes from selling shoes products suspected of plagiarism, and will further demand financial compensation.
Belle International was listed on the Hong Kong Stock Exchange in 2007. It owns brands such as Belle Belle, Teenmix teenmix, Staccato, and also acts as an agent for shoes distribution of sports brands such as Nike, Adidas, Puma and Converse. 20 17 On July 27th, Belle International announced its delisting. ?
Lizhong Footwear was established in Hong Kong on June 20 10, and is the sole shareholder of Belle Footwear (Beijing) Co., Ltd. and Belle Footwear (Wuhan) Co., Ltd.
Louis Vuitton and Belle International actually have a long history. In 2007, LVMH Group, the parent company of Louis Vuitton, subscribed for 2.7% new shares of Belle International for $30 million. At that time, public opinion in Hong Kong believed that LVMH Group's investment highlighted the brand effect of Belle International. ?
Design plagiarism has always been an unavoidable problem in fashion. Many brands take other companies to court for design copyright infringement, but they often lose. ?
In recent years, Louis Vuitton has paid more and more attention to protecting the brand's intellectual property rights in the China market. ?
In 20 17, Louis Vuitton joined Alibaba Anti-Counterfeiting Alliance (AACA), and in the same year, it joined hands with Alibaba to help Hunan police smash an industrial chain of production, logistics and wholesale of counterfeit Louis Vuitton products, involving a total amount of 200 million yuan. In 20 18, Louis Vuitton and Alibaba assisted the Shanghai police to smash the overseas sales network for producing and selling luxury goods such as Louis Vuitton, involving more than 1 100 million yuan.