Explanation of enterprise development strategy terms

Enterprise development strategy is a dynamic process in which an enterprise determines its own strategic objectives according to the internal and external environment, plans an effective path for the correct implementation of the strategic objectives of the enterprise, and relies on the internal management of the enterprise to put this planning and decision into practice, and effectively controls it in the implementation process. According to strategic positioning, it can be divided into basic strategy, expansion strategy and defense strategy.

Enterprises want to be in an invincible position in the fierce market competition, and "the right time, the right place and the right people" are indispensable. Strategic environment analysis is a thorough analysis of the internal and external environment in which the enterprise is located, thus strongly supporting the enterprise to clearly define its strategic positioning and determine its strategic objectives.

Extended data

Although there are many kinds of enterprise strategies, their basic attributes are the same. They are all strategies aimed at enterprises, and they are all strategies aimed at the integrity, long-term and basic problems of enterprises. For example, enterprise competition strategy is a strategy aimed at enterprise competition, which is aimed at the integrity, long-term and basic problems of enterprise competition.

Enterprise marketing strategy is a strategy aimed at enterprise marketing, which is aimed at the integrity, long-term and basic problems of enterprise marketing; Enterprise technology development strategy is the strategy of enterprise technology development, which is aimed at the integrity, long-term and basic problems of enterprise technology development; Enterprise talent strategy is the strategy of enterprise talent development, which is aimed at the integrity, long-term and basic problems of enterprise talent development.