1. Evergrande Group (full name: Evergrande Real Estate Group Co., Ltd.) is a fortune 500 enterprise group integrating real estate, finance, health, tourism and sports. Founded by Xu Jiayin in Guangzhou on 1996.
2. From the foundation of the first project to the comprehensive expansion of more than 870 projects in more than 280 cities across the country, from strengthening the real estate industry to pioneering, innovative and diversified development, the company has always adhered to the corporate purpose of "building brands with quality and achieving great achievements with integrity", carefully planning, paying close attention to implementation and working efficiently. In the development process of more than 20 years, eight "three-year plans" have been formulated and implemented successively, which are guaranteed by scientific and forward-looking strategic planning and efficient implementation around the strategy.
Third, enlightenment.
1. The real estate industry should avoid capital fracture when the market is deserted. In the past, the real estate industry developed too fast, the money was too easy to earn, the domestic development was too fast, and the house rose too fast. And real estate developers, speculators, local governments earn too much in this chain, so that they are not calm. As a heavy asset industry, the real estate industry has a long project cycle. At present, many real estate enterprises have been settled in one or two years from land acquisition to delivery. First, can the quality be guaranteed? Second, whether the capital can be withdrawn in time, especially the capital problem, once the market is deserted, it is easy to break the capital chain.
2. Enterprises should pay attention to the cash flow problem. Under the condition of market economy, the cash flow of enterprises largely determines the survival and development ability of enterprises. Even if the enterprise is profitable, if the cash flow is not smooth and the scheduling is ineffective, it will seriously affect the normal production and operation of the enterprise, directly affect the reputation of the enterprise and ultimately affect the survival of the enterprise. Investing in new projects requires strong cash flow support. Evergrande has always adhered to the strategy of "cash is king", and avoided the operational risk and enterprise development risk brought by high debt through sufficient cash flow to ensure the company's stable operation.