The leading industry of the Group is wine industry, covering five major strains: red wine, imported wine, white wine, beer and yellow wine. At present, it operates more than 200 kinds of products at home and abroad, and owns famous brands such as Huaxia Great Wall, Dragon Emblem, Galloway, Kong Yiji and Fushengtang. Jima Group adheres to the professional marketing road of unified planning, unified operation, unified distribution, unified management and unified settlement, and has built four marketing centers in South China, East China, North China and West China, with more than 200 offices and 654.38+million terminal outlets, forming a three-level marketing system with provincial capitals as the center, prefecture-level cities as the focus and county-level cities as the radiation point. The network and products cover the whole country.
Jima International Wine Culture Center (Shanghai) is a symbolic economic entity of Jima Group, with an investment of several billion yuan and an area of more than 5,000 mu. The ultimate goal of the center is to advocate the scientific and reasonable development concept of wine industry, spread colorful wine culture around the world and expand the market space of wine industry, and gather the elites of wine associations, industry management authorities, academic experts, marketing experts and other industries. From all over the world, build a top international industry advisory committee, and strive to become an advocate, disseminator and pioneer of world wine culture. By 20 10, there will be 3,000 Jima international lounges and their extension projects and sales platforms.
As the horn of Jima International Wine Culture Center (Shanghai), Chengdu Jima Logistics Plaza, Fujian Jima International Trade Plaza and Beijing Jima Manor are also actively preparing. After completion, Jima Group will take this as the main line to build a networked and logistics product channel around the world.
After three stages of entrepreneurship, development and expansion, Jima Group has maintained a stable, sustained and rapid development speed. As a professional brand operation enterprise, Jima Group insists on "changing from focusing on wine industry to combining wine industry with related industries;" From marketing to manufacturing marketing; From industrial management to the combination of industrial management and capital operation, we adhere to the business strategy of "introducing from outside and connecting with inside, introducing before and using after, expanding before and delaying". 200 1 Beijing Longhui Brewing Co., Ltd. shares. In order to promote the development of liquor packaging industry, the group invested nearly 300 million yuan to establish Jima Color Printing Co., Ltd. and Jima Printing College. 200 1 year investment 1000000 USD to set up Jima Grape Plantation and Galloway International Co., Ltd. in California, USA, covering an area of 150 hectares.
Jima Group adheres to the market-oriented development idea of "owning the market is more important than owning the factory" and always adheres to the brand-name strategic management concept of "managing the brand, establishing the brand and creating the brand". Adhere to the road of sustainable development, live in harmony with manufacturers, scientifically market and operate with integrity; At the same time, establish a perfect enterprise information platform to realize online marketing.
People-oriented, providing employees with a good platform to realize their personal life value is the purpose of Jima Group. At the same time, enterprises actively establish a good corporate citizen image and pay attention to the harmonious development with society. The Group has successively won dozens of honorary awards from government departments at national, provincial, municipal and district levels. President Lin Jianguo's personal story was included in The Struggle History of 100 Excellent Entrepreneurs in China, and he was awarded the title of "Excellent Entrepreneur" for many times.
Looking forward to the future, Jima Group adheres to the corporate philosophy of "coming from society and contributing to society", and is committed to building a first-class professional liquor brand operating enterprise in China with the five advantages of network, brand, talent, management and scale as the guarantee.