Digital marketing industry was first included in the category of advertising marketing, and there was no special media company. As a large international advertising company, BBDO, JWT, Leo Boehner and McCann all have similar services, but they are not their main businesses. Well-known foreign-funded enterprises introducing digital marketing in China include Zhongke Seiko Media, Youke Advertising and Japanese Tang. Localized in China, and striving to become a full-featured e-commerce digital marketing platform for the whole network are: Youke.
Marc Pritchard said that it is wrong to regard all digital tools, technologies and platforms as the marketing concept of digital marketing, and the marketing concept based on tools and channels is dead.
Domestic digital marketing, the changes brought by the Internet, especially the mobile Internet, make people unprepared. With more and more channels, it is more and more difficult to manage Party A's brand companies, and all kinds of agency companies of Party B are also miserable. More and more facts prove that tool-following marketing can only be passive and ineffective, so tool-oriented digital marketing is dead.