Shortly after its establishment, the company put forward the concept of "being kind to employees, customers and families", and this simple emotion and value pursuit was interpreted as the following six "harmony" cultures. The following "meager profit management", "service transformation", "total growth" and the smooth implementation of the farming security model have important relations with entrepreneurs' heartfelt attachment to their elders and agriculture and animal husbandry.
After that, it gradually formed the embryonic form of corporate culture with "goodness, behavior, learning and harmony" as its core values. After ten years of tempering, it has experienced the ups and downs of the market and forging at different stages of development. Liuhe people understand and grasp these words more and more deeply, and "goodness, behavior, learning and harmony" are deeply imprinted in the hearts of Liuhe people and in all aspects of production, operation and management.
Goodness is the foundation of Liuhe's life and work;
Doing is the road of Liuhe's career development;
Learning is the source of Liuhe wisdom;
Harmony is the soul of Liuhe culture.
The team has grown from seven or eight people to more than 50,000 people, and the sales revenue has increased from several hundred thousand yuan to 40 billion yuan. The rapid development in the past six years, of course, is mainly attributed to the times and the historical opportunity of reform and opening up, and should also be attributed to excellent corporate culture. It is difficult without harmony, without goodness, without achievement and without learning. Liuhe culture has made Liuhe today, and will even make Liuhe tomorrow. The company absorbed the essence from the traditional culture of China and gradually internalized it, and formed its own unique corporate culture in a specific era background and industry environment. This kind of culture has penetrated into the blood of enterprises, profoundly affecting the self, employees, customers, peers, society and nature of enterprises. Liuhe culture guides Liuhe's development, standardizes Liuhe's behavior and inspires employees' fighting spirit. Liuhe is required to shoulder the glorious mission of "cultivating people, creating wealth and promoting social civilization and progress", closely unite, care for each other, support each other and live a better life together.
Liuhe culture is the cornerstone to form the core competitiveness of enterprises.
Under the historical opportunity of reform and opening-up, many national enterprises have achieved rapid development, and Liuhe Group has also developed into a leading enterprise group in total feed and poultry meat processing in China. The source of power is the core competitiveness of enterprises based on Liuhe culture;
-Long-term meager profit operation based on the interests of people and enterprises; ;
-Value chain construction and service based on industry interests;
-All-round cooperation and total growth based on openness and win-win.
Liuhe culture is the source power of Liuhe's sustainable development.
Shandong New Hope Liuhe people constantly understand culture, practice culture, upgrade Liuhe culture and keep Liuhe culture unchanged through efforts.
First of all, we should train new employees in Liuhe culture, so that new employees can understand, identify, integrate and practice culture in the form of statements made by old employees. Managers and old employees regularly receive Liuhe culture training, review Liuhe culture, reflect on self-expression, rebuild entrepreneurial passion and maintain the vitality of sustainable growth. Share Liuhe culture with users, partners, peers and the government, let people know about Liuhe, support Liuhe and promote the development of agriculture and animal husbandry. All employees practice Liuhe culture, let it land, integrate culture into enterprise management activities, and integrate culture into enterprise development, making it the source of Liuhe's sustained, healthy and rapid development.
Liuhe culture is the driving force for the growth of employees.
Through the long-term guidance and strengthening of culture, employees' behaviors are subtly influenced and changed, so that Liuhe people have always adhered to Liuhe's core values, Liuhe's cultural concepts and Liuhe's creeds, persisted in being ahead of schedule, had a positive attitude and never done anything against their conscience. Through continuous self-cultivation and hard work, I will improve my comprehensive quality, organically combine the realization of my own value with the development of the company, and realize the growth of myself and the company.
Liuhe culture is an indispensable part of Liuhe cause.
The value of Liuhe culture is not limited to the company, but also deeply affects the upstream and downstream customers, collaborators, colleagues and friends from business, politics and all walks of life, making it a part of public cultural property and rooted in the hearts of many friends and customers.
In the course of more than ten years' development, Shandong New Hope Liuhe Group, like many contemporary private enterprises, has come all the way in the tide of economic policy where opportunities and difficulties coexist, and applied the essence of traditional culture to the practice of enterprise management, which not only refined the corporate culture with "kindness, behavior, learning and harmony" as the core, but also deeply realized the important significance of corporate culture to the survival and development of enterprises:
Culture is the thought, soul, fashion and values of an enterprise;
Culture is the requirements, rules and standards for employees;
Culture imperceptibly forms the fashion, morality and atmosphere of enterprises;
Culture is an acceptance and belief based on the internal and upstream and downstream recognition of the organization.
Culture is the spiritual cornerstone of enterprise operation, management and development.