1, B2B simply means business-to-business, and B2B (also written as BTB, which is short for business-to-business) refers to the business model in which enterprises exchange and transmit data and information through private networks or the Internet to conduct transactions. It closely integrates the intranet with customers through B2B websites, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises.
B2B can be divided into the following three ways:
1) Vertical B2B
Vertical B2B can be divided into two directions, namely, upstream and downstream. Manufacturers or commercial retailers can form a supply relationship with upstream suppliers. For example, Dell Computer Company cooperates with upstream chip and motherboard manufacturers in this way. Manufacturers can form sales relationships with downstream distributors, such as transactions between Cisco and its distributors.
2) Horizontal B2B
This trading model is horizontal B2B, which concentrates similar trading processes in various industries in one place and provides a trading opportunity for buyers and suppliers of enterprises.
B2B is only the beginning for enterprises to realize e-commerce, and its application will continue to develop and improve to meet the needs of enterprises in various industries.
3) Self-built B2B
The self-built B2B model of leading enterprises in the industry is an industry e-commerce platform based on their own information construction level and with their own product supply chain as the core. Leading enterprises in the industry connect the whole industrial chain in series through their own e-commerce platform, and upstream and downstream enterprises in the supply chain realize information, communication and transaction through this platform. However, this kind of e-commerce platform is too closed and lacks deep integration of the industrial chain.
4) Related industries
B2B mode in related industries is a cross-industry e-commerce platform established by related industries in order to improve the breadth and accuracy of information on e-commerce trading platforms and integrate comprehensive B2B mode and vertical B2B mode.
2.C2C is e-commerce between individuals. C2c is the consumer's room. Because 2 is pronounced the same as to in English, c to c is abbreviated as c2c. C refers to the consumer, because the English word for consumer is Customer, so it is abbreviated as C. C2C means customer (consumer) to customer (consumer). C2C is e-commerce between individuals. For example, a consumer has a computer and sells it to another consumer through the Internet. This transaction type is called C2C e-commerce.
3、C2B
C2B is a new business model in the era of network economy. This model has changed the relationship between the original producers (enterprises and institutions) and consumers, and it is an enterprise and institution that creates value and consumption value. The C2B model is just the opposite of the well-known DSM (Demand Supply Model).
The real C2B should have consumer demand before the production of the enterprise, that is, the consumer first puts forward the demand, and then the production enterprise organizes production according to the demand. Usually, consumers customize products and prices according to their own needs, or actively participate in product design, production and pricing. Products and prices highlight the individual needs of consumers, and production enterprises conduct customized production.
The core of C2B is consumer-centered, and consumers are the masters.
From the point of view of ordinary consumers. C2B products should have the following characteristics:
First, the price of the same model product of the same manufacturer is the same no matter what terminal channel is used, that is, the people of the whole country have the same price, and the channel has no pricing power (consumer equality);
Second, the price structure of C2B products is reasonable (refusing profiteering);
Third: channel transparency (online to offline rejection of shanzhai);
Fourth: transparent supply chain (brand * * *).