No matter how small an individual is, he has his own brand. The higher the degree of marketization, the higher the brand awareness. Brand, first of all, represents quality and presents the value behind products and services.
Choosing anyone to design services is risky! And our first choice of brand (well-known, word of mouth) is actually to reduce the risk behind our choice.
China people are often willing to pay for foreign designers. The reason is that their works have individuality, attach importance to their own brand value and satisfy their desire to pursue brands. For China people, the selected risk coefficient is relatively low and guaranteed. After all, they have mature management support outside.
In the design industry? Branding? It is an inevitable trend, but is there? Personal? With what? Institution? Brand differences.
Institutional brand and personal brand:
From the perspective of consumer psychology, for? Institutional brand? For users, this is a kind of trust, and trust reflects reliability.
For what? Personal brand? For users, it is still a kind of trust, but trust is a position and attitude, which is more advanced than reliability.
Therefore, personal brands should be institutionalized and institutional brands should be personalized.
Only when you determine the tonality of the brand can the design, business, management and operation mechanisms around it form a joint force and become a tool to break the market.
Second: image internationalization
Many friends have discussed the internationalization of design companies in various forms and explored feasible ways and means in practice.
First of all, let yourself have an international vision and have real international norms in process and mode operation. Because the quality of customers is improving, their horizons are broadened, and their personal lifestyle is gradually in line with the rich abroad.
Secondly, the continuous operation of Party A's enterprise is inseparable from the cooperation of foreign companies. It is natural to set foot in the international market and be a partner of Party A, so it is impossible for customers to slow down and wait for you.
Moreover, the more powerful design competitors also come from abroad, which forces our' local designers' to keep pace with the times, integrate with the international community, know ourselves and know ourselves, and win every battle.
Third: the company is platformized.
This is a very broad concept, including both foreign cooperation and all supply partners. There is also an internal platform that can promote teamwork, continuous improvement and personnel growth. To sum up, platformization means that I am not alone.
Another form of platformization is cross-border operation and open cooperation, which captures the marginal effect of the most important flow of people and information, is of great benefit to the design promotion itself, and highlights the window effect and word-of-mouth effect.
? Platform? The only constant is altruism (win-win cooperation, putting others before yourself). So-called? Platform? Is it built for others, so that others can make money, not for themselves? Eating alone? More is to integrate their respective superior resources, leverage each other and grow together; Professional people do professional things.
Fourth: creative industrialization
It can also be said that it is industrialization, and cross-border operation has made many designers taste the sweetness.
In order for designers to truly become the organizers of the value of the design industry chain, they must extend and exert their design creativity in the industrialized product system. The economic foundation laid after the industrialization of creativity allows designers to design and manage companies more casually, and to be more open and independent in design fees.
Fifth, privatization of services.
Designers are creating a lifestyle with the language of space, and the premise is customer experience. The winning brand in the era of big data must be created together with its consumers, and grasp the value point through deep integration with customers.
What time? Personal tailor? When it becomes a hot word, we should emphasize service and commitment, which is the spirit of contract and the universal value of designers. The bottom line of dealing with people can't be lost.
Through the all-round presentation and in-depth management of individual (organization) branding, image internationalization, company platform, creative industrialization and service privatization, design enterprises can truly gain advantages in competitiveness, efficiency and sustainability at the same time!
Let designers gain influence and design value on the premise of exploring a reasonable business model? By? ; Turning the consciousness of the work into a "super-user experience" and grasping the secondary factors of the champion level can become the key to winning the market.
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