The so-called light asset company mainly refers to the intangible assets of enterprises, including enterprise experience, standardized process management, governance system, relationship resources with all parties, resource acquisition and integration ability, brand, human resources and corporate culture. So the core of light assets should be "virtual" things. These "virtual" assets occupy a lot of money and are light and flexible, so they are "light".
The first kind of light asset company is called "quasi-financial company", and the typical enterprises are Wal-Mart, Gome and Alibaba.
The second kind of light asset company is called "intellectual property-oriented" company. Typical enterprises include Microsoft, Merck and Tongrentang, and Coca-Cola is barely included in this kind of company by virtue of its formula right.
The third kind of light asset company is called "Value-added Basic Network Company", a typical enterprise, China Mobile.
The fourth kind of light asset company is called "Brand light asset company", and the typical companies are Nike, PPG, Oak International, Giant Group and Apple.
The fifth category of light asset company is called "Internet companies", and the typical companies are Dell, Tencent, Facebook and Google.