The core is to help enterprises to raise funds, such as IPO and refinancing, and also derived from related restructuring and mergers and acquisitions of listed companies. And make money by charging fees.
The business departments involved include:
(1) Investment Banking Department, responsible for finding enterprises that need financing, writing application documents and so on.
(2) Capital Market Department, which is responsible for matching the investment banking department and the institutional business department, coordinating the conflicts of interests between the two parties and acting as a firewall;
(3) M&A Department engaged in M&A business.
The work of the above departments is mainly to learn a lot of laws and regulations and financial accounting knowledge in the early stage, and write various documents as required. Most jobs are coolies, so employees are required to be practical, diligent and love learning. Later, it will involve finding projects, attracting customers and doing transactions, which requires strong sales ability and strong interpersonal communication skills.
2. Self-operated and asset management business (investment business)
Self-management means that securities companies use their own money to invest, such as stock trading and bond speculation. Asset management is to invest with customers' money, such as stock trading and bond speculation. The money earned by asset management belongs to customers, but securities companies can charge management fees.
The business departments involved include:
(1) Self-operated departments, traditional investment departments, generally use the company's own funds to invest in stocks and bonds;
(2) The asset management department, similar to the self-operated department, only invests with customers' money;
(3) Other investment management departments, such as PE and industrial funds. This is a broad sense, not necessarily a department of a securities company, but also other investments in the form of subsidiaries, but the business content is similar.
These departments are similar to the following research departments, all of which analyze the long-term and short-term trends of financial markets, choose investment targets, and even place specific orders. Therefore, the ability of analysis and research is the core, and the specific knowledge of finance and various industries should be excellent. In addition, we should have a good impression on the capital market. The requirements for interpersonal skills are not as high as those of other departments.
3. Brokerage business (for investors)
The core is to provide services for wealthy investors, mainly making money through investors' trading commissions.
The departments involved are:
(1) brokerage business department, which manages the business department and mainly serves small and medium-sized investors and retail investors;
(2) Institutional business department, which is responsible for serving large clients such as institutional investors and helping them to buy stocks;
(3) The research department serves the sales department of the organization and provides research and analysis reports for major customers. If customers recognize the level of the research department of securities companies, they will rely more on the business department of the company for trading, and securities companies can get more commissions.
I'm afraid there is no unified model for the promotion mechanism, so let's not talk about it.