Black industrial chain behind Jing Tian endorsement advertising company
The black industrial chain behind Jing Tian endorsement advertising company mainly includes the following links:
1. Advertising companies sign contracts with stars.
Signing a contract with a star is the first step for an advertising company to endorse a star. Advertising companies will propose endorsement cooperation to stars according to their popularity, influence and market value. If the star agrees to endorse, the advertising company will sign an endorsement contract with the star. The endorsement contract includes terms such as advertising endorsement fee, endorsement period and endorsement content.
2. Cooperation between advertising companies and enterprises
The cooperation between advertising companies and businesses is the second step of celebrity endorsement. Advertising companies will make endorsement plans according to the needs of businesses. Endorsement scheme includes endorsement channel, endorsement form and endorsement effect. Merchants will pay endorsement fees to advertising companies according to the endorsement plan.
3. Advertising companies cooperate with spokespersons
The cooperation between advertising companies and spokespersons is the third step of celebrity endorsement. According to the endorsement plan, the advertising company negotiates the endorsement content and effect with the spokesperson. Spokesmen need to shoot advertisements, participate in activities and send them to Weibo according to the endorsement plan. The spokesperson will pay the endorsement fee to the advertising company according to the workload and the endorsement effect.
4. Advertising companies and spokespersons illegally cooperate.
The illegal cooperation between advertising companies and spokespersons is the black industrial chain behind the chaos of celebrity endorsements. Some advertising companies will let spokespersons speak for unqualified products through false propaganda, false propaganda and other means. Spokesmen will be condemned by the public, and advertising companies will get more endorsement fees.
Expose the black industrial chain behind the celebrity endorsement chaos.
The black industrial chain behind the celebrity endorsement chaos has aroused widespread concern in society. In order to expose this black industrial chain, we can take the following measures:
1. Strengthen supervision
The government should strengthen the supervision of advertising companies and businesses, and strictly examine the quality of advertising content and endorsement products. The government should also strengthen the supervision of spokespersons, formulate relevant laws and regulations, and standardize the endorsement behavior.
2. Raise public awareness
The public should raise their awareness of celebrity endorsement chaos and not blindly pursue celebrity endorsement products. The public should also actively participate in the supervision of celebrity endorsements and expose the illegal acts of spokespersons and advertising companies through reports.
3. Strengthen media supervision
The media should strengthen the supervision and reporting of celebrity endorsements and expose the illegal acts of spokespersons and advertising companies. The media should also guide the public to treat celebrity endorsements correctly through reports and comments, and don't blindly follow suit.