Enterprise spirit: Excellence, pioneering, honesty and enterprising.
Excellence: The pursuit of AL is the yardstick of AL's work and the direction of AL's struggle.
Pioneering: the way and method for Midland to achieve "Excellence".
Honesty: "Honesty-based, customer first" is the basic principle of Midland's work and management.
Enterprising: Americans are never satisfied with their jobs and careers.