Fossil was created by Tom and Kosta Kartsotis at 1984. Fossils are harbours of creativity. In fashion, Fossil will launch new products in four seasons. The mainstream concept of products emphasizes fun, fashion and quality. Fossil has many brands and different product concepts, but the consistent purpose is to provide unique products at reasonable prices. Fossil has done a very good job at this point.
Although the brand history of Fossil is very short, only about 20 years, the influence of Fossil on the American watch industry is as great as that of a century-old brand. Every product created by the company has a unique sensitivity of Fossil. "I think it has something to do with the quality of our input," said Richard Gandy, president of fashion watches Brand. "Look at the fossil brand. We have always used sturdy watchcases and bracelets, and the quality of leather products is also very good. Fossil watches have a unique feeling and appearance. I think customers can tell a fossil product. "
FOSSIL (Chinese translation "FOSSIL &；; The brand spirit of rdquo is defined as "joy, truthfulness and naturalness", which is aimed at young people, combines quality and popular fun to create products that consumers like, and provides them with reasonable prices and super-value ways. Of course, FOSSIL is a famous international watch company. Besides fashion watches, which sells its two brands, FOSSIL and RELIC, it also sells leather goods, belts, handbags, sunglasses and FOSSIL clothing, and has established specialty stores in more than 90 countries around the world. With the trend of world consumption becoming younger, FOSSIL also hopes to display the creativity and avant-garde fashion image of watches. Therefore, a few days ago, they chose Stephanie as their image spokesperson for the Asian region. This is also the first time FOSSIL has used a brand spokesperson.