Brand is the sum of customers' perceptual and rational perception of the enterprise. Including product, name, price, service quality, financial status, customer loyalty, popularity, satisfaction, etc. , that is, the attitude towards the brand. Customers have a good attitude towards you and will have a unique feeling after experiencing products and services, so that the brand can be favored by customers. Successful brands are not established overnight, but are established by enterprises for a long time. Strong brand equity can be a sharp weapon for enterprises in market competition.
The visual graphic is called the logo, which embodies the concept of the enterprise through visual communication art. An excellent logo can make customers know more about the enterprise and its connotation, and it is a graphic with vitality. Logo has also become an important tool to show brand personality. Logo design is combined with other application systems to convey to every public inside and outside the enterprise and form a brand image. This is an important asset for brand building.
Therefore, brand is not equal to logo. Logo is an important element of brand drive. Logo belongs to the enterprise itself, while the brand belongs to consumers.
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