With the rapid development of mobile devices, more and more people not only use computers to browse Weibo, but also use fragmented time to browse Weibo. This fast food era has given enterprises a great opportunity to market in Weibo. Now let Digital Marketing Network take stock of the seven "best" marketing in Weibo.
Creativity is more concise and critical in the micro-era. In the blog era, we can tell a story at length, but now the mode of 140 will challenge the brand's creative tipping point even more. As a result, under the guidance of netizens' wisdom, a number of merchants' soft advertisements, such as Fanwu, Smurfs, Thirsty Eyes and Superbodies, quickly invaded Weibo Highlands, creating a word-of-mouth myth.
Internet companies that grew up in the early days of the mobile Internet will always have countless mobile phone applications in their hands due to the needs of business development; At the end of the mobile Internet, Internet companies, like ByteDance, developed mass production of App as one of their strategies, and many early companies naturally followed suit and tried and tried.
But Weibo is a special case, and there are only a handful of apps. It can even be said that Weibo has always been an only child. Weibo is not keen on incubating products by himself, which is closely related to the company's history of replacing incubation with investment. Although Weibo has fallen far behind in the innovation of new products, the birth of potential products like Oasis also means that it is actively exploring for the next decade.