"BNBM" is not only the abbreviation of the English company name Beijing New Building Materials Public Co., Ltd., but also contains the meaning of "best scheme and best material", that is, "good material and complete scheme". The logo has profound implications, simple and international style, unique design effect, great impact and easy recognition and memory. The enterprise standard color is blue, which reflects the technology, innovation and modernization of Beixin. At the same time, VI system is introduced and applied in environmental design, office supplies and factory flags, signs, signs and other publicity systems. After years of development, Beixin Building Materials has gradually developed from a single product to a series of products. At present, the company has "Dragon Brand" series products, "Beixin" series products, "Taishan" series products, "Jinbang" series products and "TBO" and other products.
As early as 1980, Beixin Building Materials decided that the trademark of its main product was "Dragon". The dragon logo design is anthropomorphic, and the overall image is full of personality and vitality, symbolizing infinite beauty and hope. Taking "Dragon" as the brand name means not only becoming the leading enterprise in China's new building materials industry, but also becoming the world's top national brand with independent intellectual property rights and brands, and striving to win glory for our country. At present, Beixin Building Materials uses "Dragon Brand" as the product name and trademark, including gypsum board, mineral wool board, light steel keel, painted keel, rock wool, paint, radiator and so on. In addition, the company also registered gypsum board, light steel keel, mineral wool board, gold board and profile with "Beixin" as the product auxiliary trademark. The product name and enterprise name are used in a unified way, which is convenient for memory and dissemination.
"Taishan" is a gypsum board product brand of Shandong Taihe Gypsum Co., Ltd., a subsidiary of Beixin Building Materials. The brand is mainly aimed at low-end consumer groups and has a high reputation in the market.
The moderate product positioning of TBO mineral wool acoustic board of Beixin Building Materials has been recognized and loved by more and more users, and it is widely used in major buildings, especially in export business.